SAYE Launches Lignify: Turning Plant Waste into a New Generation of Sustainable Sneakers
I’m very pleased to share a major milestone in our commitment to sustainable materials. It has been almost two years…
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When Sustainability Meets Execution: How Saye Is Reinventing Its Strategy to Scale
Very happy to share my thoughts in this interview with Modaes (February 18th, 2026). It’s been almost 20 years working…
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RBC latest views on Inditex
Once again, some interesting insights from RBC Capital Markets on Inditex’s situation — a true indicator or barometer of a…
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A New Chapter: Building SAYE with Purpose and Passion
Wow, it’s been months since I last wrote, after several intense years during which I managed to write two books…
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RBC Expert Call. Spain Fashion Retail Market Outlook with Alfonso Segura
Continuing the series of conversations with RBC Capital Markets, a collaboration which began several years ago, this time revolves around…
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Nike. What’s Up?!
A few days ago, BoF published an interesting article by Daniel-Yaw Miller about the situation of Nike. The multinational from…
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Reasons To Be Cautious On Luxury (2)
Do you know how much a Rolex was in 2010? This is the second part of the report – RBC Luxury…
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Reasons To Be Cautious On Luxury (1)
I have always been interested in the luxury sector's business model, but also from its social and psychological perspective. Here,…
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Retail Zoom: Middle East
Despite the overall boost in e-commerce driven by Covid, retail companies are returning to a focus on growth based on…
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Sustainable Fashion case study: SHEIN. 2
Continuing with previous examples of sustainable initiatives, Shein established in 2021, a 629,150 sq. ft. Innovation Center, a destination for…
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Sustainable Fashion case study: SHEIN. 1
I hope you enjoyed the holidays! Vacations are a good time for reading, staying updated, or continuing our education. In…
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Sourcing Trends: How suppliers are adapting to volatility
by Alfonso Segura These are some notes from a zoom call organized this month by RBC Capital Markets with Reyhan…
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Thoughts on Zara
by Alfonso Segura A few months ago, many of us were surprised to see the best CEO of the decade…
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Fashion Retail: Supply Chain Trends
by Alfonso Segura It is a pleasure to publish my latest contribution in the RBC Capital Markets Expert Call, a…
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Amazon and the Retail outlook x Miya Knights
Latest expert speaker call with Miya Knights and hosted by RBC contained interesting thoughts on how Amazon’s strategy has progressed…
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Apparel Industry General Update – Q1 2023
This is a very interesting article from RBC Capital Markets about the current status of the apparel industry in relation…
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Retail Trends, by Placer.ai
My collaboration with Royal Bank of Canada (RBC) started a few years ago and this is an interesting interview about…
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Fashion Goes Tech: The Rubik Model and Patagonia
Part II of Supply Chain in Fashion by Alfonso Segura The Rubik Model Today, retail is not only about the…
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Fashion Goes Tech: Supply Chain
by Alfonso Segura This article is the continuation of Planning in Fashion, where design meets operations, described in Fashion Goes Tech. According…
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Fashion Industry Update Q4 2022
by Alfonso Segura I’ve been following RBC Capital Markets, specially their retail insights, for a while. During my last expert…
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Physical Stores are back: key elements for success
I’m very excited to announce my latest collaboration with Drapers magazine, a leading authority on fashion retailing that has been…
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Fashion Goes Tech: Digitization in Retail (3)
A few months ago, TFR commented about the merchandise lifecycle and how retailers, specially apparel ones, deal with stock managament.…
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A guide for potential double digit long-term growth in a mature environment
Pau Almar is an expert in fashion and apparel retailing that has held several senior management positions in Mango and…
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Why nobody speaks about Inditex growth levers? (part 1)
The Fashion Retailer has not accepted promotional or guest post since it was created in 2017. If it mentions fashion…
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Fashion Retail Outlook: Expert Call with Alfonso Segura x RBC Capital Markets (part 2)
This is the second part of my latest call with Richard Chamberlain, Head of Consumer Discretionary research at RBC Capital…
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Fashion Retail Outlook: Expert Call with Alfonso Segura x RBC Capital Markets
I’m excited to have participated again to an expert call with Richard Chamberlain, Head of Consumer Discretionary research at RBC…
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UncategorizedRetail and Luxury Outlook by Paco Underhill
Last March, Paco Underhill was guest speaker during the Retail and Luxury Outlook organized by RBC Capital Markets. By the…
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Inditex, the Bigger Picture by RBC
by Alfonso Segura A few years ago, in a conference in Barcelona, I described how growing global uncertainties were impacting…
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“Amazon and the growth of omnichannel retailing” with RBC x Miya Knights
RBC hosted a very interesting and insightful call last week with Retail Expert Miya Knights, to discuss Amazon and the…
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Apparel Brands Report 2021
A few weeks ago, I was guest speaker during RBC exclusive expert call. Richard Chamberlain and myself discussed about supply…
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Fashion Goes Tech: Digitization in Retail (2)
by Alfonso Segura The Merchandise Life Cycle In Fashion, products tend to have a short product lifecycle due to fast…
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In-Store Transformation
by Alfonso Segura Covid-19 restrictions are being eased while vaccination rates are rising (e.g. 76.8% of the population in Spain…
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Fashion Goes Tech: Digitalization in retail (1)
by Alfonso Segura When I published Fashion Goes Tech, retail was suffering the worst crisis ever: covid-19. Empty streets, no…
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A few words with Maria Makarova, Co-Founder and Strategy Director of GFAIVE
TFR: What is GFAIVE? Maria Makarova: At its core, GFAIVE is a company focused on simplifying the life of fashion…
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A few words with Nina Brener-Hellmund, founder of Cult Mia
A few words with Nina Brener-Hellmund, Founder & CEO of Cult Mia Nina Brener-Hellmund (Nina): Raised between Mexico, Texas, and…
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Retailtainment and Enterprise Ecosystems
Last week, I listened to an interesting podcast from Business of Fashion: 10 Retail Archetypes of the Future featuring Dough…
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How to deal with Planning Volatility in Fashion: New Marketing Merchandise Calendar
As described in Fashion Goes Tech, my latest book, retail hasn’t changed much in the last century but, over the…
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A few words with Alba García and Anna Cañadell, founders of BCOME
BCOME is a powerful team led by two young female entrepreneurs. Alba Garcia-Betorz (right) has more than 12 years of…
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My New Book! FASHION GOES TECH
by Alfonso Segura I’m thrilled to announce the publication of my second book: Fashion Goes Tech: How Technology is empowering…
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Digital Fashion Platforms: Zara meets Netflix
Last week, Brooke Roberts-Islam wrote “Zara Meets Netflix” (Forbes). In others words, a business model based on “speed-to-market (fast-fashion), customer…
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Retail, culture and brands ethics
When I was 16 years old, I didn’t know what to study at university. I spent some time soul-searching about…
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Global is boring, retail goes local
I usually prefer to mention niche players success stories because writing about big players making the right moves is not…
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Who said Streetwear is dead
I enjoy analyzing patterns of motivation, connecting the dots that will impact on new trends. Where are we coming from?…
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Influencer Brands
Digital era, the long tail, streetwear, social media, pure players, business platforms, influencers, liquid design… these are some of the…
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Values-led collaborations in fashion
Coronavirus is impacting our democracies, our economies, our individual and social behaviors… When it comes to fashion, the virus is…
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A few words with Tony Pinville and Célia Poncelin, Heuritech´s founder and CMO
Two years ago, TFR included Heuritech as one of the AI startups that were taking the world of fashion by…
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The Fashion of Cycling in Covid-19 era
by Alfonso Segura Some time ago, Emily Rookwood wrote Why So Many CEOs Are Taking Up Cycling (2014. Spear´s Magazine).…
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Coronavirus and Fashion (2/2)
by Alfonso Segura This article is the continuation of Coronavirus and Fashion (1/2), an overview of the short term strategy…
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Coronavirus and Fashion (1/2)
TFR latest post was a sociological perspective on Coronavirus, a virus that has the potential to destabilize the pillars of…
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From product to experience
A few months ago, TFR commented on how a few companies are redefining the way we shop. I meant the…