It is a pleasure to publish my latest contribution in the RBC Capital Markets Expert Call, a collaboration that started years ago. I talked to Richard Chamberlain, Retail Director at RBC, about the latest trends in Supply Chain, which have been impacted by the recent events of COVID and the war in Ukraine. The global … More Fashion Retail: Supply Chain Trends
Latest expert speaker call with Miya Knights and hosted by RBC contained interesting thoughts on how Amazon’s strategy has progressed and on current trends in Retail. Miya is a proven domain expert and leader, with extensive industry knowledge and networks built over 25 years’ experience as a journalist, editor, publisher, analyst, research director, head of … More Amazon and the Retail outlook x Miya Knights
This is a very interesting article from RBC Capital Markets about the current status of the apparel industry in relation to different variables impacting the value chain, specially the ones affecting COGS and OpEx (March 06, 2023 RBC Elements™: European General Retail Profit is sanity…). Great article for anyone interested in retail and strategy: economics, … More Apparel Industry General Update – Q1 2023
My collaboration with Royal Bank of Canada (RBC) started a few years ago and this is an interesting interview about trends in retail. Ethan Chernofsky is the VP of Marketing at Placer.ai and is giving fresh insights around consumer behavior, omnichannel, retail formats or loyalty. Placer.ai collects geolocation and proximity data from devices that are … More Retail Trends, by Placer.ai
Part II of Supply Chain in Fashion The Rubik Model Today, retail is not only about the “what” (product) but about the “how” (experience). It’s a configuration model like the Rubik cube, a flexible model with many possibilities: standard collections, capsules, customization, renting, resale, subscription boxes, and so on. The customer is at the center … More Fashion Goes Tech: The Rubik Model and Patagonia
This article is the continuation of Planning in Fashion, where design meets operations, described in Fashion Goes Tech. According to Gartner, a supply chain is a group of functions and processes focused on optimizing the flow of products, services and related information from sources of supply to customers or points of demand. It stretches across multiple tiers … More Fashion Goes Tech: Supply Chain
I’ve been following RBC Capital Markets, specially their retail insights, for a while. During my last expert call with their European team, we discussed about how important is to be agile in such uncertain times. Fast and agile from design to delivery, implementing new processes boosted by digital assets and developing a new corporate culture. … More Fashion Industry Update Q4 2022
I’m very excited to announce my latest collaboration with Drapers magazine, a leading authority on fashion retailing that has been covering this sector since 1887! The article “What area the essential ingredients for successful store retail?” by Emma Sheppard, explores the five key elements that make a store a success today: This is a brief … More Physical Stores are back: key elements for success
A few months ago, TFR commented about the merchandise lifecycle and how retailers, specially apparel ones, deal with stock managament. Following the value chain process, this article aims to describe one of the main areas within the business of fashion: Designing. Designing (part 1/2) The Design Department is probably the most creative area within the … More Fashion Goes Tech: Digitization in Retail (3)
Pau Almar is an expert in fashion and apparel retailing that has held several senior management positions in Mango and Zara menswear for the last 10 years in commercial areas optimizing decision-taking, stock efficiency and in-store operations. Additionally, Pau is the editor of Very Good Retail a LinkedIn weekly newsletter about retail and the author … More A guide for potential double digit long-term growth in a mature environment
The Fashion Retailer has not accepted promotional or guest post since it was created in 2017. If it mentions fashion retailers, startups, or tech solutions, the main reason is describing best practices based on research and also more than 15 years of experience working for leading apparel brands. Today, I’m excited to introduce a collaboration … More Why nobody speaks about Inditex growth levers? (part 1)
This is the second part of my latest call with Richard Chamberlain, Head of Consumer Discretionary research at RBC Capital Markets Europe. The live session was exclusive to RBC clients, but these are the notes from the meeting. You can read the first part here RBC: How have supply chain bottlenecks changed the way fashion … More Fashion Retail Outlook: Expert Call with Alfonso Segura x RBC Capital Markets (part 2)
I’m excited to have participated again to an expert call with Richard Chamberlain, Head of Consumer Discretionary research at RBC Capital Markets Europe. Richard covers the General Retail sector and oversee the Luxury Goods and Internet sectors. We started our collaboration a few years ago and I really appreciate RBC Capital Markets insights which give me deep … More Fashion Retail Outlook: Expert Call with Alfonso Segura x RBC Capital Markets
Last March, Paco Underhill was guest speaker during the Retail and Luxury Outlook organized by RBC Capital Markets. By the way, I will be speaking to RBC on the same topic in a few days. Paco Underhill is an environmental psychologist, consumer expert and best-selling author (ie Why we Buy; Call of the Mall), and … More Retail and Luxury Outlook by Paco Underhill
A few years ago, in a conference in Barcelona, I described how growing global uncertainties were impacting businesses and, as a consequence, how important was to invest in digitization and become a data-driven company. Examples of uncertainties included social riots (eg Yellow vests riots in France, Peruvian protests), weather extremes due to climate change or … More Inditex, the Bigger Picture by RBC
RBC hosted a very interesting and insightful call last week with Retail Expert Miya Knights, to discuss Amazon and the growth of omnichannel retailing. Miya is co-author of the books “Amazon: How the World’s Most Relentless Retailer will Continue to Revolutionize Commerce” and “Omnichannel Retail: How to Build Winning Stores in a Digital World.” RBC: … More “Amazon and the growth of omnichannel retailing” with RBC x Miya Knights
A few weeks ago, I was guest speaker during RBC exclusive expert call. Richard Chamberlain and myself discussed about supply chain disruptions and constraints, sustainability, casualization or retail transformation. Last week, Royal Bank of Canada Capital Markets published European General Retail primer; the strong to get stronger, a report that presents latest market trends, financial … More Apparel Brands Report 2021
The Merchandise Life Cycle In Fashion, products tend to have a short product lifecycle due to fast changes in trends and demand. Fast Fashion accelerated the traditional business model (e.g. usually 2 collection per year), creating a perceived obsolescence and making supply chains even more complex in a context of trade liberalization that started in … More Fashion Goes Tech: Digitization in Retail (2)
Covid-19 restrictions are being eased while vaccination rates are rising (e.g. 76.8% of the population in Spain is fully vaccinated). Stores are re-opening and shoppers are returning to brick-and-mortar stores (also to restaurants, bars and discos). Retail sales are expected to grow between 10.5% and 13.5% to an estimated total of $4.44 trillion to $4.56 … More In-Store Transformation
When I published Fashion Goes Tech, retail was suffering the worst crisis ever: covid-19. Empty streets, no traffic, stores closed. In other words, no footfall, no conversion, no inventory turnover, frozen cash flows, no business. In a business like fashion, it also means that you are increasing inventories and reducing the probabilities of selling it … More Fashion Goes Tech: Digitalization in retail (1)
TFR: What is GFAIVE? Maria Makarova: At its core, GFAIVE is a company focused on simplifying the life of fashion brands and retailers. We built an AI SaaS Platform that combines elements of assortment planning, demand forecasting, and new model sales performance predictions. With the help of our solution, companies can grow their revenue steadily, … More A few words with Maria Makarova, Co-Founder and Strategy Director of GFAIVE
A few words with Nina Brener-Hellmund, Founder & CEO of Cult Mia Nina Brener-Hellmund (Nina): Raised between Mexico, Texas, and Switzerland, I was a global nomad growing up, always feeling like I could adapt to anything. I’ve always been happiest in environments that foster diversity and value an international perspective. Now 29 years-old and a … More A few words with Nina Brener-Hellmund, founder of Cult Mia
Last week, I listened to an interesting podcast from Business of Fashion: 10 Retail Archetypes of the Future featuring Dough Stephens. Stephens is a Canadian futurist, keynote speaker, author and business advisor on the future of retailing and consumerism. He also founded Retail Prophet. These are some compelling insights from the podcast: SHORT VERSUS LONG TERM Last year, during the … More Retailtainment and Enterprise Ecosystems
As described in Fashion Goes Tech, my latest book, retail hasn’t changed much in the last century but, over the last 20 years, digitization has drastically transformed the way companies do business and how customers shop. Retail was already facing the digital challenge when Covid-19 unexpectedly forced a shortening of the “adaption deadline” (Fashion Goes … More How to deal with Planning Volatility in Fashion: New Marketing Merchandise Calendar
BCOME is a powerful team led by two young female entrepreneurs. Alba Garcia-Betorz (right) has more than 12 years of experience in the retail industry as Product Director. Alba’s experience in global supply chains inpired her to create a solution to solve the most complex issues affecting traceability and sustainability in Fashion. Companies such as … More A few words with Alba García and Anna Cañadell, founders of BCOME
I’m thrilled to announce the publication of my second book: Fashion Goes Tech: How Technology is empowering retail businesses 2020 was a difficult year for many of us. We all lived different situations and realities, During 2020, in the middle of the lockdown in Spain, I became a father for the second time, making it … More My New Book! FASHION GOES TECH
Last week, Brooke Roberts-Islam wrote “Zara Meets Netflix” (Forbes). In others words, a business model based on “speed-to-market (fast-fashion), customer centricity and excellent operations” meets the “platform economy”. The article mentions FINESSE, a startup that replaces designers and buyers with data, describing itself as “Zara meets Netflix”. The startup, that raised $4.5 million for AI … More Digital Fashion Platforms: Zara meets Netflix
When I was 16 years old, I didn’t know what to study at university. I spent some time soul-searching about what subject I liked at school and why. I liked Economics but specially the social aspect of it. I have always been passionate about History and trying to put all the pieces of the puzzle … More Retail, culture and brands ethics
I usually prefer to mention niche players success stories because writing about big players making the right moves is not big surprise. But, when you are an elephant, adapting to changes is not easy neither fast. Even though, a few big apparel companies are dominating the industry showing no weaknesses. In my opinion, two apparel … More Global is boring, retail goes local
I enjoy analyzing patterns of motivation, connecting the dots that will impact on new trends. Where are we coming from? Having the ability to track and analyse will prevent the next black swan effect. Last December, Streetwear was declared dead by Virgil Abloh but it’s not. These are some of the factors that shaped this … More Who said Streetwear is dead
Digital era, the long tail, streetwear, social media, pure players, business platforms, influencers, liquid design… these are some of the ingredients for cooking this article… Global volatility, from geopolitics to social instability, is the new normal. Companies in all industries need to adapt the way they manage their businesses in an ever changing landscape. Agility … More Influencer Brands
Coronavirus is impacting our democracies, our economies, our individual and social behaviors… When it comes to fashion, the virus is showing how difficult is to manage a seasonal business in such volatile and uncertain environment. Covid is killing cash flows in one of the most inventory-intensive businesses. Values-led collaborations in the sustainable era When it … More Values-led collaborations in fashion
Two years ago, TFR included Heuritech as one of the AI startups that were taking the world of fashion by storm. The Paris-based company has been recognized by Vogue, BoF, Forbes, WWD, Elle and partners with Google Cloud, Microsoft AI Factory, NYFTL or La Maison des Startups (LVMH), just to mention a few. Fashion keeps … More A few words with Tony Pinville and Célia Poncelin, Heuritech´s founder and CMO
Some time ago, Emily Rookwood wrote Why So Many CEOs Are Taking Up Cycling (2014. Spear´s Magazine). The article talked about the important shift in the people who are cycling. Today, in an amateur race you can find entrepreneurs, CFOs, CEOs, MDs, etc. Even Damian Lewis was driving a Passoni bike in Billionaire, a clear … More The Fashion of Cycling in Covid-19 era
This article is the continuation of Coronavirus and Fashion (1/2), an overview of the short term strategy to overcome the Covid-19 crisis, the biggest challenge to face. Once the bleeding has stopped, companies will need to adapt their businesses for uncertain times. It will require anticipation, flexibility and agility. It’s time to breathe fresh air … More Coronavirus and Fashion (2/2)
TFR latest post was a sociological perspective on Coronavirus, a virus that has the potential to destabilize the pillars of Modern Life. This is a global threat, the worst challenge since WWII, that will cause the first ever global recession (every country is impacted). Blocking the economy might cause rebellion too. Note that guns and … More Coronavirus and Fashion (1/2)
A few months ago, TFR commented on how a few companies are redefining the way we shop. I meant the “What” but also the “How” and feel it’s totally aligned to the shift from a product-centric approach to a customer-centric one. In the first case, the “What” is not only brand-new products but second hand … More From product to experience
Last week, I met a friend that works at Istituto Europeo di Design (IED), a well-known design education center in Barcelona. We were discussing about how companies were redesigning their approach to customers’ journeys, and how students were helping them and the different collaboration projects in place. Design is not only about the functional aspect … More Co-Design: Innovation at the intersection
As reported by Bloomberg (November 2019), Nike is breaking up with Amazon and will stop selling its apparel and sneakers directly from Amazon’s site. “As part of Nike’s focus on elevating consumer experiences through more direct, personal relationships, we have made the decision to complete our current pilot with Amazon Retail,” the company said in … More Why Nike and Amazon are breaking up
Proud to announce my first publication: FASHION RETAIL SAFARI, a personally curated selection on industry trends, insights and conversations with key opinion leaders that have been posted during 2019 on The Fashion Retail Blog. Fashion Retail Safari focuses on the following trending topics: General Thoughts about the Fashion Industry Customer Experience and Segmentation Fashion and … More Fashion Retail Safari on Amazon