Amazon Fashion: The Omnichannel Fashion Retail Revolution is on

When Amazon started selling high-end brands in 2012, Jeff Bezos said “company’s new effort is not about selling clothes at deep discounts but at prices that ensure that the designer brands are happy”. Nowadays, the online giant is selling brands like Calvin Klein, Michael Kors, Gucci timepieces, Kate Spade, Theory, Adidas, Rebecca Minkoff, Levi´s, Mango, … More Amazon Fashion: The Omnichannel Fashion Retail Revolution is on

Innovative Customer Experience in NYC

Customer Experience matters and today more than ever before. But many companies are too big to change, or too slow to adapt. The latest “Retail Apocalypse” news is about SEARS, the iconic American retailer, going bankruptcy. Retailers will shrink their physical footprints while transforming their stores in brandships. Many think that using tablets, AR/VR, smart … More Innovative Customer Experience in NYC

Sears Goes Bankrupt

“The King is dead, long live the King?” Large retailers are celebrating the new american retail market share redistribution but many of them are coming to an end. The traditional proclamation “the King is dead, long live the King” dates back to the XIII-XIV century in Europe and was used as a way to maintain the … More Sears Goes Bankrupt

Nike´s new retail approach: curated stores

Nike recently opened its first new concept store: Nike by Melrose, in Melrose Avenue (LA). The retail approach is brand new and takes into account the latest trends in fashion such are customization, localized assortment and omnichannel. In this store, product (footwear and apparel) mix is unique and exclusive, different from other Nike stores, and … More Nike´s new retail approach: curated stores

Why is there a lack of excitement when Millennials visit Department Stores?

The Bird´s Cage Strategy is over. Millennials are running away from Department Stores. A day in the life of a Millennial visiting a Department Store Last week, I had (and say HAD/must) to visit a department store in Barcelona because I needed to change a Xmast gift. Department store´s business model is explained in many business … More Why is there a lack of excitement when Millennials visit Department Stores?

Strategic Acquisitions: Amazon vs Walmart

M&A is one of the main strategic options for companies that want to ensure their success in a very competitive and globalized market. Even more, in a hyper-connected society and customer centric economy. The retail industry is not any more about increasing the number of macrostores in order to have more efficient economies of scale, … More Strategic Acquisitions: Amazon vs Walmart

Amazon opens shop-in-shop inside Kohl´s deparment stores

Everybody is expecting to see pure players going offline with experimental point of sales or pop-up stores. This was the recent case of Everlane going offline. Amazon opening stores inside Kohl´s is a surprise: the biggest long tailer and market place is getting into department stores! This is a great alternative to regular expansion based … More Amazon opens shop-in-shop inside Kohl´s deparment stores

Michael Kors to shutter up to 125 stores in next 2 years

Is Michael Kors a luxury brand any more? As I mentioned in a previous article about the luxury fashion pyramid , Michael Kors is located in the aspirational luxury segment. But after their uncontrolled growth strategy, betting for every channel, we can argue about it. If you see the same bag many times in your daily … More Michael Kors to shutter up to 125 stores in next 2 years