Macy´s to launch new Story concept stores across the US

A retail love story: Macy´s embraces ephemeral experiences as part of their value proposition According to Coresight Research, in the US, year-to-date announced closures have exceeded the total recorded for the full year 2018. So far this year, US retailers have announced 5,994 store closures and 2,641 store openings. This compares to 5,864 closures and 3,239 openings for the full year 2018. Even … More Macy´s to launch new Story concept stores across the US

A few words with See Rose Go founders

See Rose Go founders, Erin Cavanaugh and Yi Zhou, have over 40 years combined global fashion industry experience including premium brands, Nordstrom, Nike, Converse and American Eagle. Our experience is rooted in customer service, quality product creation and an innovative design process. Erin most recently led global omni-channel apparel product marketing and insight strategies under Nike, … More A few words with See Rose Go founders

A few words with Nextail Founder and CEO

Joaquin Villalba is the CEO and co-founder of Nextail, a smart platform for retail merchandising. A retail industry veteran, Joaquin has almost two decades of experience in innovation, retail and operations. Prior to Nextail, Joaquin was Head of European Logistics for Zara-Inditex, the world’s largest fashion retailer. In that capacity, he oversaw more than a … More A few words with Nextail Founder and CEO

A few words with a Retail expert and founder of Wemuse

Iván Abad Iglesias lives in Barcelona with his family, he is 40 years old and has more than 15 years of experience in retail. He has practically developed his entire career at Mango, where he became part of the Executive Committee, and a few months ago he began his career as an entrepreneur by launching … More A few words with a Retail expert and founder of Wemuse

Nike´s new retail approach: curated stores

Nike recently opened its first new concept store: Nike by Melrose, in Melrose Avenue (LA). The retail approach is brand new and takes into account the latest trends in fashion such are customization, localized assortment and omnichannel. In this store, product (footwear and apparel) mix is unique and exclusive, different from other Nike stores, and … More Nike´s new retail approach: curated stores

H&M uses Artificial Intelligence to optimize the assortment

Fashtech, phygital, omnichannel, hybrid retail…I´m sure that sociolinguistics are happy to think about new words to describe Fashion 4.0 and the omnichannel era. It´s seems creativity is everywhere.  But as a Sociologist, I can confirm that our society is evolving faster than wording, and we will see many other attributes to describe some of the … More H&M uses Artificial Intelligence to optimize the assortment

Le Tote, fashion based on customer data

Millenials are prioritizing experiences over tangible products. More than 75% of Millenials would choose to spend money on an experience over buying a product (Harris Group study – 2016). More than that, the experience is not based on onwnership, but on NOwnership.  They (we) want to feel the adrenaline but without ties, and sharing economy is already … More Le Tote, fashion based on customer data

Fast Fashion, the art of liquidity

The Fashion disruption Polish-born sociologist Zigmunt Bauman described our modern life as “liquid modernity“, where change is occurring more and more rapidly. Social entities are flexible, plastic. “Each new structure which replaces the previous one as soon as it is declared old-fashioned and past its use-by date is only another momentary settlement – acknowledged as temporary … More Fast Fashion, the art of liquidity

Diversification and Segmentation in Fashion retail

Many brands have evolved into groups that focus on different customer profiles. On the one hand, we have companies such as GAP, H&M, Inditex, Mango, Armani…that are focus on many segments in order to respond to different income, gender, style (e.g. COS vs H&M), size (e.g. Violeta by Mango) or categories (e.g. beauty, homewear) profiles. … More Diversification and Segmentation in Fashion retail