Virtual Training: building a Digital Workforce at Walmart

The World is rapidly evolving and the new environment requirements (industry, economy, new business models, analytics, digital platforms, uberization…) oblige companies to adapt their operating model to survive. The future workforce will be a mix of bots, external and internal talent that will face new roles and new needed skills. Walmart, the retail behemoth from … More Virtual Training: building a Digital Workforce at Walmart

Nike´s new retail approach: curated stores

Nike recently opened its first new concept store: Nike by Melrose, in Melrose Avenue (LA). The retail approach is brand new and takes into account the latest trends in fashion such are customization, localized assortment and omnichannel. In this store, product (footwear and apparel) mix is unique and exclusive, different from other Nike stores, and … More Nike´s new retail approach: curated stores

Fashion Co-Creation: As-a-Service Liquid Design Model

Liquidity, everything is getting liquid. Bauman described our modern life as “liquid modernity“, where change is happening faster than ever. Relations, connections, organizations are ephemeral, flexible, plastic. As Politics, Economy and the organization of Society, businesses are already including “liquidity” in their value chain, from defining processes to defining their resources and capabilities. In the … More Fashion Co-Creation: As-a-Service Liquid Design Model

The Fashtech Ecosystem

The objective of the Fashion 4.0 or Fashtech series was to simply describe what technologies and how digitization are disrupting the Fashion Retail industry, but also how they are transforming our daily lifes. What is Fashtech? Fashtech is the intersection of Fashion and Technology in the era of Digitization. Digital technology has radically altered society and … More The Fashtech Ecosystem

Internet of Things (IoT) in Fashion Retail

This is the last post in a series about Fashion 4.0 in The Fashion Retailer blog: IoT and Fashion. We have reviewed how Artificial Intelligence, Augmented Reality, Virtual Reality, 3D Printing and Blockchain are transforming the Fashion Retail industry. Those technologies are not hermetic and create synergies like the one between AI, Blockchain and IoT. … More Internet of Things (IoT) in Fashion Retail

A few words with Privalia´s Global Production Director

Oriol Puig is the Global Production Director at Privalia. With a degree in Business Administration and Certified in Digital Marketing by the Google Squared program, he’s worked in marketing, sales and operations for companies in the tourism, retail, and ecommerce sectors. He’s the father of a 1 year old and when he’s not working or … More A few words with Privalia´s Global Production Director

H&M uses Artificial Intelligence to optimize the assortment

Fashtech, phygital, omnichannel, hybrid retail…I´m sure that sociolinguistics are happy to think about new words to describe Fashion 4.0 and the omnichannel era. It´s seems creativity is everywhere.  But as a Sociologist, I can confirm that our society is evolving faster than wording, and we will see many other attributes to describe some of the … More H&M uses Artificial Intelligence to optimize the assortment

Artificial Intelligence in Fashion Retail

Fashion Retail is adapting it´s business model at the pace of digitalization. As Darwin said, it is the most adaptable to change that will survive. After reading IESE insight “5 Building Blocks for Cyber-Physical Value Chains”, from Professor M. Sachon (Issue 33, Second Quarter 2017), I decided to start writing a series of articles about … More Artificial Intelligence in Fashion Retail

Le Tote, fashion based on customer data

Millenials are prioritizing experiences over tangible products. More than 75% of Millenials would choose to spend money on an experience over buying a product (Harris Group study – 2016). More than that, the experience is not based on onwnership, but on NOwnership.  They (we) want to feel the adrenaline but without ties, and sharing economy is already … More Le Tote, fashion based on customer data

A few words with a Marketing Manager at Birchbox

Albert Botet is Marketing Manager at Birchbox Spain. 33, Casual, cool Millenial, degree in Business Administration, Advertising & PR, Master in Internet Business and IESE Executive MBA candidate 2018. Outdoor sports fan, good skier, marathon runner and ironman. The Fashion Retailer: Could you define what Birchbox is?  Albert Botet: Birchbox is a monthly subscription beauty … More A few words with a Marketing Manager at Birchbox