Nike´s new retail approach: curated stores

Nike recently opened its first new concept store: Nike by Melrose, in Melrose Avenue (LA). The retail approach is brand new and takes into account the latest trends in fashion such are customization, localized assortment and omnichannel. In this store, product (footwear and apparel) mix is unique and exclusive, different from other Nike stores, and … More Nike´s new retail approach: curated stores

Retail Game Changers 2018

Every industry has its main players, but also disruptors, innovators, niche players that find a different business model, innovate in fabrics, have a different approach to the customer… We can mention the value proposition of Warby Parker (Pure player, high quality, good price), Bonobos (Easy shopping, better fit), Rent the Runway (Fashion-as-a-service), Everlane (Radical Transparency), … More Retail Game Changers 2018

H&M uses Artificial Intelligence to optimize the assortment

Fashtech, phygital, omnichannel, hybrid retail…I´m sure that sociolinguistics are happy to think about new words to describe Fashion 4.0 and the omnichannel era. It´s seems creativity is everywhere.  But as a Sociologist, I can confirm that our society is evolving faster than wording, and we will see many other attributes to describe some of the … More H&M uses Artificial Intelligence to optimize the assortment

Artificial Intelligence in Fashion Retail

Fashion Retail is adapting it´s business model at the pace of digitalization. As Darwin said, it is the most adaptable to change that will survive. After reading IESE insight “5 Building Blocks for Cyber-Physical Value Chains”, from Professor M. Sachon (Issue 33, Second Quarter 2017), I decided to start writing a series of articles about … More Artificial Intelligence in Fashion Retail

Is Data killing creativity in Fashion?

ANALYTICS IS KILLING CREATIVITY The Fashion Industry is evolving as retail landscape is also in reconstruction. Big data, machine learning and technology 4.0 are leadind the change and users are accelerating it thru e-commerce and the online arena. All the steps and participants along the fashion value chain are impacted and evolution is a need … More Is Data killing creativity in Fashion?

Le Tote, fashion based on customer data

Millenials are prioritizing experiences over tangible products. More than 75% of Millenials would choose to spend money on an experience over buying a product (Harris Group study – 2016). More than that, the experience is not based on onwnership, but on NOwnership.  They (we) want to feel the adrenaline but without ties, and sharing economy is already … More Le Tote, fashion based on customer data