What if sustainability starts in your closet?

Reviewing a list of hot topics and trends from 2015 onwards, fashion technology and sustainability are amongst the most popular ones. As commented in The Fashtech Ecosystem: Blockchain, Artificial Intelligence, 3D Printing Augmented and Virtual Reality and Internet of Things are some of the technologies that are changing the way customers shop, interact with the product and brands. Sustainable and Meaningful Fashion Brands … More What if sustainability starts in your closet?

Luxury and Fashion Corporations

The Fashion Luxury Industry, like other industries, has seen the rise of big corporations such as LVMH or Kering. Some luxury goods conglomerates are more diversified than others. LVMH portfolio, for example, includes high-end brands in the categories of wines & spirits, fashion & leather goods, perfumes & cosmetics, watches & jewelry, selective retailing (e.g. Sephora) … More Luxury and Fashion Corporations

Circular Economy in Fashion

Millennials are driving companies to sustainable practices even if their business model is based on volume, low margins. New generations demand for sustainable products and a visible and transparent value chain: from “sheep to shop”, something that blockchain is already enabling. Another interesting trend to mention is nownership, or the end of ownership as repair and rental … More Circular Economy in Fashion

A few words with Nextail Founder and CEO

Joaquin Villalba is the CEO and co-founder of Nextail, a smart platform for retail merchandising. A retail industry veteran, Joaquin has almost two decades of experience in innovation, retail and operations. Prior to Nextail, Joaquin was Head of European Logistics for Zara-Inditex, the world’s largest fashion retailer. In that capacity, he oversaw more than a … More A few words with Nextail Founder and CEO

Fashion Connect: Bonprix Omnichannel concept

If you think about what retailers are “reinventing” the fashion retail business and also leading the omnichannel era, you will probably mention Zara, Nike, H&M… and a few niche players like Everlane, Bonobos, Goop or Rent the Runway. Some might mention Amazon, but Amazon Fashion has room for improvement yet… Those companies are going beyond … More Fashion Connect: Bonprix Omnichannel concept

The Fashion Pyramid of brands

Many fashion retailers define their strategy starting from their value proposition and key positioning levers (assortment, price, experience, speed, channels…) to differentiate themselves from competition. It´s part of their DNA but also define their purpose and business model. The segmentation of fashion brands is illustrated on a pyramid where the more expensive brands are on … More The Fashion Pyramid of brands

A few words with a Retail expert and founder of Wemuse

Iván Abad Iglesias lives in Barcelona with his family, he is 40 years old and has more than 15 years of experience in retail. He has practically developed his entire career at Mango, where he became part of the Executive Committee, and a few months ago he began his career as an entrepreneur by launching … More A few words with a Retail expert and founder of Wemuse

Nike, the new high-end fashion brand

The fashion industry nature stresses the balance sheet, very sensitive between days of payment (days of payables) and collection period (days of receivables), with a high level of uncertainty because of fashion trends (if the customer likes the product or not), weather conditions (a warm winter will let stores with high levels of coats and jackets … More Nike, the new high-end fashion brand

Zozosuit, 3D Sizing and AI to improve customization in Fashion

What if the question “what is your size” doesn´t make sense any more? If people can scan their bodies, their size would be unique. Economies of scale don´t apply in this business model but customer trends (personalization, sustainability…) are taking a different path than the McDonaldization of fashion (or “one size fits all”). Technology is … More Zozosuit, 3D Sizing and AI to improve customization in Fashion

Apparel Sourcing Trends

Global volatility is the new normal and companies in all industries have to adapt and track external factors such as weather or social media. Climate change is not only impacting retail sales  (revenues) but also other phases across the value chain like wool or cotton production (costs). Managing supply chain assets like fabrics and textiles … More Apparel Sourcing Trends

Headquarters, cities and talent

Headquarters relocation and global competition for talent In The New Fashion Retail Paradigm, I introduced the latest trends impacting the fashion retail industry. Headquarters location is an important one that deserves a deepest approach. Amazon announced in november 2018, after a year-long competition, that New York City and Northern Virginia will host its second headquarters. This … More Headquarters, cities and talent

Fashion politics

Politics comes from the word Polis (City in Greek), that means “affairs of the cities”. Historically, we can consider three types of political systems: Authoritarianism, Monarchy and Democracy. While sources of social power didn´t change much, the capacity to impact them has innovated drastically. Today, new players such as brands are participating in the political arena … More Fashion politics

Benetton revamps its store format and customer experience

United colors of Benetton renews its store concept with a new flasghip store in Padua, Italy. With a completely revamped hi-tech and informal concept that goes beyond the traditional concept of a store to become an urban and contemporary showroom. During a design thinking workshop for a leading fashion retailer, we came up with the idea of including a … More Benetton revamps its store format and customer experience

H&M embraces Fashtech

H&M announced in March 2018, during its quarterly results, a huge problem: $4.3 Billion in unsold clothes. There are many causes of unsold inventory like a wrong collection/product, bad forecasting, wrong allocations, decrease in traffic, wrong prices… But, the trend has changed and the Swedish fashion retailer announced a 9% sales increase (VAT included), 32% … More H&M embraces Fashtech

Awarded Top 100 best retail blogs to Follow in 2018

The Fashion Retailer: Awarded Top 100 Retail Blog In March 2017, there was a conference at IESE on Fashion and Luxury Goods where, Patrizio di Marco (Dolce & Gabbana), Alessandro Varisco (TWINSET Simona Barbieri), Giorgio Presca (Golden Goose), Sian Keane (Farfetch), Luca Solca, amongst others, talked about how to manage talent in fashion and luxury companies. At … More Awarded Top 100 best retail blogs to Follow in 2018

Amazon Fashion: The Omnichannel Fashion Retail Revolution is on

Deep analysis of Amazon Fashion Business: performance insights and challenges to compete in the apparel industry When Amazon started selling high-end brands in 2012, Jeff Bezos said “company’s new effort is not about selling clothes at deep discounts but at prices that ensure that the designer brands are happy”. Nowadays, the online giant is selling … More Amazon Fashion: The Omnichannel Fashion Retail Revolution is on

Innovative Customer Experience in NYC

Best customer experience in retail Customer Experience matters and today more than ever before. But many companies are too big to change, or too slow to adapt. The latest “Retail Apocalypse” news is about SEARS, the iconic American retailer, going bankruptcy. Retailers will shrink their physical footprints while transforming their stores in brandships. Many think … More Innovative Customer Experience in NYC

A few words with Jungle Scout´s Founder and CEO

A few words with Greg Mercer, CEO and Founder of Jungle Scout: Amazon Product Finder & Research Tool. While writing a deep dive about Amazon Fashion that I will publish soon, I met Jungle Scout, which provided me with an interesting data report regarding Amazon’s private label fashion presence. Retail should embrace technology as I … More A few words with Jungle Scout´s Founder and CEO

Sears Goes Bankrupt

“The King is dead, long live the King?” Large retailers are celebrating the new american retail market share redistribution but many of them are coming to an end. The traditional proclamation “the King is dead, long live the King” dates back to the XIII-XIV century in Europe and was used as a way to maintain the … More Sears Goes Bankrupt

Bonobos. Fit for every man

Bonobos launches a new extended sizing line to include bigger/taller men, continuing their natural customer-centric business approach focused on better-fitting menswear. Founded by Brian Spaly (also founder of Trunk Club) and Andy Dunn, Bonobos is a menswear brand offering the perfect fit pants, a personal guideshop and customer service Ninjas. • Perfect fit: The objective … More Bonobos. Fit for every man

Virtual Training: building a Digital Workforce at Walmart

The World is rapidly evolving and the new environment requirements (industry, economy, new business models, analytics, digital platforms, uberization…) oblige companies to adapt their operating model to survive. The future workforce will be a mix of bots, external and internal talent that will face new roles and new needed skills. Walmart, the retail behemoth from … More Virtual Training: building a Digital Workforce at Walmart

Nike´s new retail approach: curated stores

Nike recently opened its first new concept store: Nike by Melrose, in Melrose Avenue (LA). The retail approach is brand new and takes into account the latest trends in fashion such are customization, localized assortment and omnichannel. In this store, product (footwear and apparel) mix is unique and exclusive, different from other Nike stores, and … More Nike´s new retail approach: curated stores

Amazon Storefronts

The Curated Hyper-Segmentation era is here The Long Tail illustrates how traditional business based on Blockbuster, built under massive media, celebrities, mass-market products, Hollywood, MTV, have lost their strength and even disappeared. The Pareto principle resulted in a global mainstream, clone society: a Zebra Society (Zebra as a metaphor for a non-differentiated, extremely homogeneous society), empowered … More Amazon Storefronts