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Best Retail Blog about retail industry trends and best practices_The Fashion Retailer_2020
The Fashion Retailer | The blog about Fashion Retailing
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Retail Business News & Topics | +200 compelling articles 

The Fashion Retailer blog is about news, insights, opinion essays and conversations with leading fashion technology entrepreneurs and executives. It focuses on thoughts about the latest industry and customer trends, on describing different business models (e.g. fast fashion, luxury), key industry players (retailers and etailers) and how companies are facing the digital era.

Why a blog about fashion retail?

Fashion and retail seems to be two different worlds. We usually differentiate Science from Art, operations from design. Two opposite profiles or skills, like ying and yang. The idea of the blog is understanding both sides of the coin.

Retail is moving from flagship to brandship and different store concepts. Fashion retail is not dead, it´s just adapting to the digital era where omnichannel will create new ecosystems.

Who I am
Alfonso Segura

Alfonso Segura, born & raised in Barcelona, Millennial, sociologist, entrepreneur, Fashion & Retail expert and IESE Executive MBA.

I´m an outdoor sports enthusiast, streetart explorer, sharks fan, and passionate about the business of fashion and retail.

I had the opportunity to work for luxury (Ermenegildo Zegna) and mass-market (Mango) fashion retailers. I was an entrepreneur and partner at Normandie (baby clothing retailer) where I was in charge of Marketing, e-Commerce and Operations. Normandie opened stores in El Corte Inglés and Harrods (London).


Then, I worked at Accenture Strategy, from consultant to subject-matter expert (SME) specializing in the retail industry, both in business innovation and strategy & operations. During that period, I have lived in two of the coolest cities in the world, where culture, fashion and art are everywhere. Those are Istanbul (Turkey) and Cape Town (South Africa). Meanwhile, I´ve been involved in projects for electronics, foods and fashion retailers in Europe, Latin America and Africa.

I recently joined Infor (Tech company) CloudSuite Fashion to contribute in driving digital transformation and Omnichannel in the Fashion Retail Industry.

I´m advisor at Brownie, part-time consultant specializing in Business Strategy, Integrated Planning and Omnichannel, speaker and writer. I collaborate with retail and digital startups .

I’m also supporting Fashion Masters students worldwide (e.g. Istituto Marangoni, IUBH) in Research. Topics include the Future of Retail, Customer Experience and Digital Transformation / Fashion Tech.

Main areas of expertise:

  • Business Strategy
  • Merchandise Planning
  • Digital Transformation / Omnichannel
  • Customer Experience and Customer Journey
  • Fashion Retail Trends expert

Best Retail Books fashion business trends industry insights_Fashion Retail Safari_Alfonso Segura

December 2019: Proud to announce my first publication: FASHION RETAIL SAFARI, a personally curated selection on industry trends, insights and conversations with KOL that have been posted during 2019 on The Fashion Retail Blog. Read it on Amazon kindle or paperback version. Also available on Walmart.com, books.com, thriftbooks.com, iberlibro.com and others.






I´m also guiding and supporting University and Masters students worldwide (e.g. Parsons, Marangoni, Saïd Business School University of Oxford, EDHEC) while TFR insights are used by many universities and colleges.

Thanks for visiting my blog about fashion retail and hope you can learn something from it!

Feel free to contact me at alfonso@fashionretail.blog | Linkedin

Best Regards,

Alfonso Segura
The Fashion Retailer The Blog about Fashion Industry News, Insights and Conversations with Fashion Tech Leaders