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Retail Business News & Insights | +200 Compelling Articles 

The Fashion Retailer was founded in 2017 as a blog specializing in news, insights, opinion essays and conversations with leading fashion technology entrepreneurs and executives. It focuses on the latest fashion retail trends, considering the entire value chain from a business standpoint.

Why a blog about fashion retail?

Fashion Retail, Fashion and Retailing, apparently two different worlds. We often distinguish between Creativity and Science, Design and Operations. The core concept of our blog is to bridge the gap between these two sides of the coin – the Yin and Yang of the fashion industry. We believe that retail is evolving from traditional flagship stores to dynamic brandships, embracing diverse store concepts and formats. Contrary to popular belief, fashion retail is far from dead; it is simply adapting to thrive in the digital era. The rise of omnichannel strategies has given birth to new ecosystems, where seamless integration across online and offline channels is reshaping the industry landscape. Our blog aims to explore these transformations, shed light on emerging trends, and provide insights into the ever-evolving world of fashion retail in the digital age.

Fashion Goes Tech: How Technology is empowering retail businesses

The Fashion Retailer

Alfonso Segura, founder of The Fashion Retailer. Born in Barcelona in 1984. Sociologist and IESE Executive MBA with +16 years of experience in the Retail Industry. Published “Fashion Retail Safari” (2019) and “Fashion Goes Tech” (2021) books.

I’m an outdoor sports enthusiast, streetart explorer, sharks fan and passionate about the business of fashion and retail.

Retail Expert and Strategy & Management Consultant

I had the opportunity to work in the marketing department at luxury (Ermenegildo Zegna) and mass-market (Mango) fashion retailers. Then, I was an entrepreneur and partner at Normandie (A premium baby clothing brand) where I was in charge of marketing, e-Commerce, operations and retail. Normandie opened shop-in-shops in El Corte Inglés and Harrods (London).

I worked at Accenture Strategy, from analyst to subject-matter expert (SME) specializing in the retail industry, both in business innovation and strategy & operations. During that period, I have lived in two of the coolest cities in the world, where culture, fashion and art are everywhere. Those are Istanbul (Turkey) and Cape Town (South Africa). I’ve been involved in projects for Electronics, DIY, Foods and Fashion retailers in Europe, Latin America and Africa.

In January 2019, I joined Infor (global enterprise software company) as Retail Principal to contribute in driving digital transformation and Omnichannel in the Retail Industry. I’m the former Group Transformation Director of AWWG (Pepe Jeans, Hackett, Façonnable, PVH agency in Iberia) where orchestrated and accelerated initiatives across all business areas (HR, Marketing, Design, Planning, Finance, Retail, Wholesale, Digital, eCom, Operations).

My latest collaborations (2021-23) include Senior Business Advisor at Oliver Wyman and Subject Matter Advisor (SMA) at Accenture Strategy.

I’m an independent Strategy and Management Consultant driving commercial strategy development, operational execution, retail innovation and digitalization for lifestyle brands. Also strategy advisor at Brownie (womenswear brand) and board member at several fashion retail companies.

Other Activities:

  • Mentor at Desigual Awesome Lab – Fashion Technology Accelerator
  • Startup Advisor
  • Published Fashion Retail Safari (2019) and Fashion Goes Tech (March 2021)
  • Collaborate with Royal Bank of Canada (RBC) Capital Markets in Retail Research
  • Advising Fashion Masters students worldwide (e.g. Istituto Marangoni, Parsons, IUBH) in Research. Topics include the Future of Retail, Customer Experience and Digital Transformation
  • Guest writer at Fibre2Fashion

Main areas of expertise:

  • Business Strategy and Execution
  • Digital Transformation / Omnichannel
  • Commercial Due Diligence
  • Customer Experience
  • Fashion Retail Trends expert
  • Strategy Implementation
  • Omnichannel Distribution
  • Retail Innovation
  • Merchandising Strategy
  • Data Analytics
  • Management Consulting
  • Business Process Improvement
  • Store Operations

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Thanks for visiting my blog about fashion retail and hope you can learn something from it!

The Fashion Retailer. The Blog about Fashion Industry News, Insights and Conversations with Fashion Tech Leaders