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The Fashion Retailer | Fashion Business Insights and more
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Retail Business News & Insights | +200 Compelling Articles 

The Fashion Retailer was founded in 2017 as a blog about news, insights, opinion essays and conversations with leading fashion technology entrepreneurs and executives. It focuses on thoughts about the latest industry and customer trends, on describing different business models (e.g. fast fashion, luxury), key industry players (retailers and etailers) and how companies are facing the digital era.

Why a blog about fashion retail?

Fashion Retail, Fashion and Retailing, apparently two different worlds. We usually differentiate Creativity from Science, Design from Operations. The idea of the blog is understanding both sides of the coin. Yin and Yang. Retail is moving from flagship to brandship and different store concepts and formats. Fashion retail is not dead, it’s just adapting to the digital era where omnichannel is creating new ecosystems.

We are a Digital Transformation and Strategy consulting firm too!

In 2020, The Fashion Retailer became a strategy consulting firm specializing in retail businesses. We have worked for pureplayers like TropicFeel and Barner, electronics leaders like Xiaomi Spain, Brownie (apparel brand) or Woolworths, the leading retailer in the Southern Hemisphere. We advise different functions across the value chain, specially value proposition, merchandising, omichannel, digital strategy and circularity.

Fashion Goes Tech: How Technology is empowering retail businesses (2021)

The Fashion Retailer

Alfonso Segura, founder of The Fashion Retailer. Born in Barcelona in 1984. Millennial, Sociologist and IESE Executive MBA. +16 years of experience in the Retail Industry.

I’m an outdoor sports enthusiast, streetart explorer, sharks fan and passionate about the business of fashion and retail.

Retail Expert + Strategy & Operations Consulting + Technology

I had the opportunity to work in the marketing department at luxury (Ermenegildo Zegna) and mass-market (Mango) fashion retailers. Then, I was an entrepreneur and partner at Normandie (A premium baby clothing brand) where I was in charge of marketing, e-Commerce, operations and retail. Normandie opened shop-in-shops in El Corte Inglés and Harrods (London).

I also worked at Accenture Strategy, from consultant to subject-matter expert (SME) specializing in the retail industry, both in business innovation and strategy & operations. During that period, I have lived in two of the coolest cities in the world, where culture, fashion and art are everywhere. Those are Istanbul (Turkey) and Cape Town (South Africa). I’ve been involved in projects for Electronics, DIY, Foods and Fashion retailers in Europe, Latin America and Africa.

In January 2019, I joined Infor (Tech company) as Retail Principal to contribute in driving digital transformation and Omnichannel in the Retail Industry. I’m the former Group Transformation Director of AWWG (Pepe Jeans, Hackett, Façonnable, PVH agency in Iberia) where orchestrated and accelerated initiatives across all business areas (HR, Marketing, Design, Planning, Finance, Retail, Wholesale, Digital, eCom, Operations).

I’m currently Senior Business Advisor at Oliver Wyman, Subject Matter Advisor (SMA) at Accenture Strategy, strategy advisor at Brownie (womenswear brand) and Independent Consultant (apparel, accessories, electronics, grocery). Exploring Cradle to Cradle and recycling initiatives in Fashion & Textiles too – news coming soon

Other Activities:

  • Mentor at Desigual Awesome Lab – Fashion Technology Accelerator
  • Startup Advisor
  • Published Fashion Retail Safari (2019) and Fashion Goes Tech (March 2021)
  • Collaborate with Royal Bank of Canada (RBC) Capital Markets in Retail Research
  • Advising Fashion Masters students worldwide (e.g. Istituto Marangoni, Parsons, IUBH) in Research. Topics include the Future of Retail, Customer Experience and Digital Transformation
  • Guest writer at Fibre2Fashion

Main areas of expertise:

  • Business Strategy and Transformation
  • Merchandise Planning
  • Digital Transformation / Omnichannel
  • Customer Experience
  • Fashion Retail Trends expert

Mentions & Collaborations Selection



Thanks for visiting my blog about fashion retail and hope you can learn something from it!

The Fashion Retailer. The Blog about Fashion Industry News, Insights and Conversations with Fashion Tech Leaders