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The Fashion Retailer | The blog about Fashion Retailing
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Retail Business News & Insights | +200 Compelling Articles 

The Fashion Retailer blog is about news, insights, opinion essays and conversations with leading fashion technology entrepreneurs and executives. It focuses on thoughts about the latest industry and customer trends, on describing different business models (e.g. fast fashion, luxury), key industry players (retailers and etailers) and how companies are facing the digital era.

Why a blog about fashion retail?

Fashion and retail seems to be two different worlds. We usually differentiate Science from Art, operations from design. Two opposite profiles or skills, like ying and yang. The idea of the blog is understanding both sides of the coin.

Retail is moving from flagship to brandship and different store concepts. Fashion retail is not dead, it’s just adapting to the digital era where omnichannel is creating new ecosystems.


The Fashion Retailer
Alfonso Segura

Alfonso Segura, founder of TFR. Born in Barcelona in 1984. Millennial, Sociologist and IESE Executive MBA. +15 years of experience in the Retail Industry.

I’m an outdoor sports enthusiast, streetart explorer, sharks fan and passionate about the business of fashion and retail.

Retail Industry + Strategy & Operations Consulting + Technology

I had the opportunity to work in the marketing department at luxury (Ermenegildo Zegna) and mass-market (Mango) fashion retailers. Then, I was an entrepreneur and partner at Normandie (A premium baby clothing brand) where I was in charge of marketing, e-Commerce, operations and retail. Normandie opened stores in El Corte Inglés and Harrods (London).

I also worked at Accenture Strategy, from consultant to subject-matter expert (SME) specializing in the retail industry, both in business innovation and strategy & operations. During that period, I have lived in two of the coolest cities in the world, where culture, fashion and art are everywhere. Those are Istanbul (Turkey) and Cape Town (South Africa). Meanwhile, I’ve been involved in projects for Electronics, Foods and Fashion retailers in Europe, Latin America and Africa.

In January 2019, I joined Infor (Tech company) as Retail Principal to contribute in driving digital transformation and Omnichannel in the Retail Industry.

  • Advisor at Brownie and Consultant
  • Collaborate with retail companies, investment banks and digital startups globally
  • Advising Fashion Masters students worldwide (e.g. Istituto Marangoni, Parsons, IUBH) in Research. Topics include the Future of Retail, Customer Experience and Digital Transformation/ Fashion Tech
  • Published Fashion Retail Safari (2019) and Fashion Goes Digital (To be published in 2021)
  • Guest writer at Fibre2Fashion

Main areas of expertise:

  • Business Strategy
  • Merchandise Planning
  • Digital Transformation / Omnichannel
  • Customer Experience and Customer Journey
  • Fashion Retail Trends expert

Awards
Mentions

2017

2018

2019

2020


CONTACT

ALFONSO SEGURA | ALFONSO@FASHIONRETAIL.BLOG

Thanks for visiting my blog about fashion retail and hope you can learn something from it!

The Fashion Retailer. The Blog about Fashion Industry News, Insights and Conversations with Fashion Tech Leaders