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The Fashion Retailer | The blog about Fashion Retailing
Mentions & Collaborations
More than 100 posts about the Fashion Retail Industry
The Fashion Retailer blog is about news, insights, opinion essays and interviews specializing in the Fashion Retail industry. It focuses on thoughts about the latest industry and customer trends, on describing different business models (e.g. fast fashion, luxury), key industry players (retailers and etailers) and how companies are facing the technological era.
Why a blog about fashion retail?
Fashion and retail seems to be two different worlds. We usually differentiate Science from Art, operations from design. Two opposite profiles or skills, like ying and yang. The idea of the blog is understanding both sides of the coin.
Retail is moving from flagship to brandship and different store concepts. Fashion retail is not dead, it´s just adapting to the digital era where omnichannel will create new ecosystems.
Who I am
Alfonso Segura, born & raised in Barcelona, Millennial, sociologist, entrepreneur, Fashion & Retail expert and IESE Executive MBA.
I´m an outdoor sports enthusiast, streetart explorer, sharks fan, and passionate about the business of fashion and retail.
I had the opportunity to work for luxury (Ermenegildo Zegna) and mass-market (Mango) fashion retailers during +5 years. I was an entrepreneur and partner at Norm&Di (baby clothing retailer) where I was in charge of Marketing, e-Commerce and Operations. Norm&Di has stores in El Corte Inglés and Harrods (London).
Muizenberg, Cape Town
Then, I worked 5 years at Accenture Strategy, from analyst to subject-matter expert (SME) specializing in the Retail industry, both in business innovation and strategy & operations. During that period, I have lived in two of the coolest cities in the world, where culture, fashion and art are everywhere. Those are Istanbul (Turkey) and Cape Town (South Africa). Meanwhile, I´ve been involved in projects for electronics, foods and fashion retailers in Europe, Latin America and Africa.
I recently joined Infor (technology Company) CloudSuite Fashion to contribute in driving digital transformation and Omnichannel in the Fashion Retail Industry as Subject-Matter Expert.
I´m advisor at Brownie, part-time consultant specializing in Business Strategy, Integrated Planning and Omnichannel, speaker and writer. I collaborate with startups that are helping retailers go digital.
I’m also supporting Fashion Masters students worldwide (e.g. Istituto Marangoni, IUBH) in Research. Topics include the Future of Retail, Customer Experience and Digital Transformation / Fashion Technology.
- Business Strategy
- Merchandise Planning
- Digital Transformation/ Omnichannel
- Customer Experience and Customer Journey
- Fashion Retail Trends expert
December 2019: Proud to announce my first publication: FASHION RETAIL SAFARI, a personally curated selection on industry trends, insights and conversations with KOL that have been posted during 2019 on The Fashion Retail Blog. Read it on Amazon kindle or paperback version. Also available on Walmart.com, books.com, thriftbooks.com, iberlibro.com and others.
Awards & Mentions:
2017
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Longtunman − “เจ้าของร้าน ZARA จากเด็กยากจนสู่มหาเศรษฐี“
2018
- Apptus − “The Long Tail & the Head: Care for Both“
- Intelligent HQ − “Fashtech AI Blockchain and the $3 Trillion Fashion Industry“
- Senior Essays − “Impact of sustainable and circular fashion on brands”
- Scoop.it – Fashion & Technology by Beeyond
2019
- Chain of Demand − Spotlight with Alfonso Segura, CEO/Founder of The Fashion Retailer
- Fashion Retail Safari by Alfonso Segura, published on Amazon
- Hypebeast − “To Survive, Department Stores Are Taking Cues From Streetwear”
- Seeking Alpha − “Becoming A Conglomerate: Tapestry’s Pains From Integrating Kate Spade“
- Expense Reduction Analysts − “Fashion brands begin trialling circular economy business models”
- Yle – “Vaateteollisuudessa merkittävä määrä kangasta päätyy leikkuujätteeksi kaatopaikalle, mitä asialle voi tehdä? Tässä kolme esimerkkiä“
- Digital Trends − “Ford’s 3D knitting tech ensures your seats won’t burst at the seams”
2020
- Digital Media Net – “The new dimensions adding to the retail sectors with AR and VR technology”
- Business First – “Is there a place for VR in retail?“
- Entrepreneur Resources – “New Technology Innovating Retail Sectors”
- Business Insider – “LVMH ordered 40 million face masks to help France fight the coronavirus — from Dior to Givenchy, here are 17 of the most iconic brands the conglomerate owns”
- KANTAR Media / Retail Edge Analytix (REA) – Articles
- BookAuthority – 19 Best New Retail eBooks To Read In 2020
- VoCoVo – The Retail Reading List: February 2020
- Oxford University – Mentioned in “Navigating the New Retail Landscape”, by Jonathan Reynolds and Alan Treadgold – Oxford University Press (OUP)
- Grupo Vocento – “La tienda del futuro la llevamos en el bolsillo” – Interview/ Insights published (Grupo Vocento, the leading multimedia communications group in the general press market in Spain)
- London College of Fashion – Fashion and Sustainability: Understanding Luxury Fashion in a Changing World
- Quora – What are the best blogs for online fashion retailers in the US?
- FashionABC – “AI And Blockchain And The $3 Trillion Fashion Industry – Challenges and Opportunities“
- eCommerce CEO – “How To Start A Clothing Line Business Online”
- Tinuiti – “The 7 Biggest CPG Industry Trends & Tactics For Brands In 2020”
- BookAuthority – Best Retail Books of All Time
- RetailFuse – Artificial Intelligence and personal preference in the Fashion Industry
- Web Marketing Bologna – Realtà aumentata e virtuale (AR/VR) e impatto economico nel settore della moda
Insights used by University and Masters students worldwide (e.g. University of Cambridge, University of Oxford, EDHEC, LIM College, etc) as well for researchs and theses.
Thanks for visiting my blog about fashion retail and hope you can learn something from it!
Feel free to contact me at alfonso.segura@iese.net
Best Regards,
Alfonso Segura
The Fashion Retailer | The blog about fashion industry news, trends, deep dives and interviews
