About Us

Best Retail Blog Fashion business industry 2019

AWARDED TOP 100 RETAIL BLOGS, as one of the best retail blogs and websites to follow on the internet in 2018 and 2019 according to Feedspot

The Fashion Retailer | The blog about Fashion Retail


More than 100 posts about the Fashion Retail Industry

The Fashion Retailer blog is about news, insights, opinion essays and interviews specializing in the Fashion Retail industry. It focuses on thoughts about the latest industry and customer trends, on describing different business models (e.g. fast fashion, luxury), key industry players (retailers and etailers) and how companies are facing the technological era.

Why a blog about fashion retail?

Fashion and retail seems to be two different worlds. We usually differentiate Science from Art, operations from design. Two oppostite profiles or skills, like ying and yang. The idea of the blog is understanding both sides of the coin.

Retail is moving from flagship to brandship and different store concepts. Fashion retail is not dead, it´s just adapting to the digital era where omnichannel will create new ecosystems.

Who I am

Alfonso SeguraAlfonso Segura, born & raised in Barcelona, Millennial, Sociologist and IESE Executive MBA.

I´m an outdoor sports enthusiast, streetart explorer, sharks fan, and passionate about the business of fashion and retail.

I had the opportunity to work for luxury (Ermenegildo Zegna) and mass-market (Mango) fashion retailers during +5 years. I´m also an entrepreneur and partner at Norm&Di (baby clothing retailer) where I was in charge of Marketing, e-Commerce and Operations. Norm&Di has stores in El Corte Inglés and Harrods (London).


Muizenberg, Cape Town

I worked 5 years at Accenture Strategy, from analyst to subject-matter expert (SME) specializing in the Retail industry, both in business innovation and strategy & operations. During that period, I have lived in two of the coolest cities in the world, where culture, fashion and art are everywhere. Those are Istanbul (Turkey) and Cape Town (South Africa). Meanwhile, I´ve been involved in projects for electronics, foods and fashion retailers in Europe, Latin America and Africa.

Then, I recently joined Infor (Software Company) CloudSuite Fashion to contribute in driving digital transformation and Omnichannel in the Fashion Retail Industry as Subject-Matter Expert and build the Global Fashion Innovation Center.

I´m also advisor at Brownie, part-time consultant specializing in Business Strategy, Integrated Planning and Omnichannel, and speaker.

  • Corporate and Brand Strategy
  • New Operating Models
  • Merchandise Planning
  • 360° Digital Transformation/ Omnichannel
  • Marketing and e-Commerce
  • Fashion Retail Trends expert
  • Organize and lead retail tours in Barcelona

Karaköy IstanbulKaraköy, Istambul

Alfonso Segura_The Fashion Retailer_Innovatours Barcelona (1)

Thanks for visiting my blog about fashion retail and hope you can learn something from it!

Feel free to contact me at alfonso.segura@iese.net

Best Regards,

Alfonso Segura
The Fashion Retailer | The blog about fashion industry news, trends, deep dives and interviews

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