About Us

The Fashion Retailer blog is about news, insights, opinion essays and interviews specializing in the Fashion Retail industry. It focuses on the latest trends, on describing different business models (e.g. fast fashion, luxury), key industry players (retailers and etailers), the evolution of the industry and general information on how a fashion company is structured in terms of people, processes and systems.

Fashion and retail seems to be two different worlds. We usually differentiate Science from Art, operations from design. Two oppostite profiles or skills, like ying and yang. The idea of the blog is understanding both sides of the coin.

Why a blog about fashion retail? Fashion is a business, but also part of our definition as human beings. It´s essentially social. It´s art too. The Fashion Retailer is about both, business and art, in a world that is moving from offline to online: phygital and omnichannel. The result is a redefined business, with many dinosaurs companies disappearing or closing stores, others reinventing themselves while facing the digital transformation, and niche, pure digital players coming out the Long Tail. Retail is moving from flagship to brandship. Fashion retail is not dead, it´s just adapting to the digital era where omnichannel will create new ecosystems.

“It Is Not the Strongest of the Species that Survives But the Most Adaptable” – Charles R, Darwin

Who I am

Alfonso Segura, born & raised in Barcelona, Millennial, Sociologist (University of Barcelona) with Psychology and Marketing studies and Executive MBA´18 (IESE Business School). I´m an outdoor sports enthusiast, passionate reader, sharks fan, and a lover of the fashion industry, retail and its digital transformation.


Muizenberg, Cape Town

I had the opportunity to work for luxury and mass-market fashion retailers during +5 years. I dedicated the last 5 years of my career in Accenture Strategy practice from analyst to subject-matter expert (SME) specializing in the retail industry, both in business innovation and strategy & operations. During that period, I have lived in two of the coolest cities in the world, where culture, fashion and art are everywhere. Those are Istanbul (Turkey) and Cape Town (South Africa). Meanwhile, I´ve been involved in projects for electronics, foods and fashion retailers in Europe, Latin America and Africa.

  • Corporate Strategy
  • Defining New Operating Model
  • Assortment Plan
  • Clustering
  • Store Plan/ Allocation
  • Category Management
  • Integrated Planning
  • RACI
  • As-is / to be Maturity Assessment (Merchandise Cycle in Fashion Retail)
  • Digital Safari/ Business Trends identification
  • 360° Digital Transformation
  • Marketing and e-Commerce
  • Workshops organization and presentations
  • Organize and lead retail tours in Barcelona

Karaköy Istanbul

Karaköy, Istambul

Thanks for visiting my blog about fashion retail and I hope you can learn something from it!

Feel free to contact me at alfonso.segura@iese.net

Twitter @Alfsegura

Alfonso Segurafashionretail.blog
The Fashion Retailer

Best Regards,

Read more about me on www.linkedin.com/in/alfonso-segura