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The Fashion Retailer

Insights, Strategies, and Analysis on the Fashion and Retail Industries

  • Insights

    A New Chapter: Building SAYE with Purpose and Passion

    October 10, 2025 - By Alfonso Segura

    Wow, it’s been months since I last wrote, after several intense years during which I managed to write two books…

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  • Expert Talks

    A few words with Nina Brener-Hellmund, founder of Cult Mia

    May 4, 2021 - By Alfonso Segura

    A few words with Nina Brener-Hellmund, Founder & CEO of Cult Mia Nina Brener-Hellmund (Nina): Raised between Mexico, Texas, and…

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  • Retail

    Fashion Technology Platforms

    February 24, 2020 - By Alfonso Segura

    Platforms or conglomerates business models excel at optimizing resources and reduce financial risks (everything impact on financials such as over-stocking,…

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  • Retail

    Fashion politics

    January 7, 2019 - By Alfonso Segura

    Politics comes from the word Polis (City in Greek), that means “affairs of the cities”. Historically, we can consider three…

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  • Retail

    Amazon Fashion: The Omnichannel Fashion Retail Revolution is on

    December 10, 2018 - By Alfonso Segura

    Deep analysis of Amazon Fashion Business: performance insights and challenges to compete in the apparel industry When Amazon started selling…

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  • Insights

    Bonobos. Fit for every man

    November 19, 2018 - By Alfonso Segura

    Bonobos launches a new extended sizing line to include bigger/taller men, continuing their natural customer-centric business approach focused on better-fitting…

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  • Insights

    Amazon Storefronts

    October 9, 2018 - By Alfonso Segura

    The Curated Hyper-Segmentation era is here The Long Tail illustrates how traditional business based on Blockbuster, built under massive media,…

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  • Insights

    Retail Game Changers 2018

    September 25, 2018 - By Alfonso Segura

    Every industry has its main players, but also disruptors, innovators, niche players that find a different business model, innovate in…

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  • Retail

    Ministry of Supply, Technology Apparel

    September 18, 2018 - By Alfonso Segura

    Fashtech, or Fashion Technology, is a reality. Businesses, enabled by technology, have changed the way fashion retailers design, source, move, stock,…

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  • Expert Talks - Insights

    A few words with Wado founders

    July 17, 2018 - By Alfonso Segura

    A few moths ago, I published an article about the long tail effect in fashion retail and how niche brands…

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  • Retail

    Sustainable Fashion

    January 8, 2018 - By Alfonso Segura

    Patagonia‘s famous ad in 2011. Don’t buy it if you don’t need it. by Alfonso Segura Millennials are driving companies…

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  • Insights

    Everlane goes Offline

    July 25, 2017 - By Alfonso Segura

    Everlane is a brand built upon an awareness of a new kind of consumer. The kind of person who cares…

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  • Retail

    The Fashion Retail Long Tail

    June 18, 2017 - By Alfonso Segura

    by Alfonso Segura Growth evolution: Dinosarus and aliens in Fashion Industry Long Tail The chart above shows the Compound Annual…

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Fashion

The Art of Fashion.

Fashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body, or furniture. Fashion is a distinctive and often constant trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of textile designers.

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