A few words with Nina Brener-Hellmund, founder of Cult Mia

A few words with Nina Brener-Hellmund, Founder & CEO of Cult Mia Nina Brener-Hellmund (Nina): Raised between Mexico, Texas, and Switzerland, I was a global nomad growing up, always feeling like I could adapt to anything. I’ve always been happiest in environments that foster diversity and value an international perspective. Now 29 years-old and a … More A few words with Nina Brener-Hellmund, founder of Cult Mia

Fashion Technology Platforms

Platforms or conglomerates business models excel at optimizing resources and reduce financial risks (everything impact on financials such as over-stocking, slower lead-times…). It’s the story of “a basket of eggs or eggs in baskets”. Understanding what is the value proposition and leveraging your key resources and partners is crucial to grow in a sustainable way. … More Fashion Technology Platforms

Fashion politics

Politics comes from the word Polis (City in Greek), that means “affairs of the cities”. Historically, we can consider three types of political systems: Authoritarianism, Monarchy and Democracy. While sources of social power didn´t change much, the capacity to impact them has innovated drastically. Today, new players such as brands are participating in the political arena … More Fashion politics

Amazon Fashion: The Omnichannel Fashion Retail Revolution is on

Deep analysis of Amazon Fashion Business: performance insights and challenges to compete in the apparel industry When Amazon started selling high-end brands in 2012, Jeff Bezos said “company’s new effort is not about selling clothes at deep discounts but at prices that ensure that the designer brands are happy”. Nowadays, the online giant is selling … More Amazon Fashion: The Omnichannel Fashion Retail Revolution is on

Bonobos. Fit for every man

Bonobos launches a new extended sizing line to include bigger/taller men, continuing their natural customer-centric business approach focused on better-fitting menswear. Founded by Brian Spaly (also founder of Trunk Club) and Andy Dunn, Bonobos is a menswear brand offering the perfect fit pants, a personal guideshop and customer service Ninjas. • Perfect fit: The objective … More Bonobos. Fit for every man

Amazon Storefronts

The Curated Hyper-Segmentation era is here The Long Tail illustrates how traditional business based on Blockbuster, built under massive media, celebrities, mass-market products, Hollywood, MTV, have lost their strength and even disappeared. The Pareto principle resulted in a global mainstream, clone society: a Zebra Society (Zebra as a metaphor for a non-differentiated, extremely homogeneous society), empowered … More Amazon Storefronts

Retail Game Changers 2018

Every industry has its main players, but also disruptors, innovators, niche players that find a different business model, innovate in fabrics, have a different approach to the customer… We can mention the value proposition of Warby Parker (Pure player, high quality, good price), Bonobos (Easy shopping, better fit), Rent the Runway (Fashion-as-a-service), Everlane (Radical Transparency), … More Retail Game Changers 2018

Ministry of Supply, Technology Apparel

Fashtech, or Fashion Technology, is a reality. Businesses, enabled by technology, have changed the way fashion retailers design, source, move, stock, deliver and service products. Today, every Business is a Digital Business. Niche brands are joining the long tail of specialization under a clear objective: Stretch, breathability, comfort, sustainability… in short, customer-centricity. It´s not only about Artificial Intelligence, Augmented and … More Ministry of Supply, Technology Apparel

Sustainable Fashion

Patagonia‘s famous ad in 2011. Don’t buy it if you don’t need it. Millennials are driving companies to sustainable practices even their business model is based on volume. An example is The Social and Labour Converge Project signed by leading fashion companies such as H&M, Gap, Nike, Adidas, Levi Strauss, amongst others. Also Primark joined … More Sustainable Fashion

Everlane goes Offline

Everlane is a brand built upon an awareness of a new kind of consumer. The kind of person who cares where her coffee and chickens come from, and also her clothes. -TheFader Everlane was founded in 2010 in San Francisco, California, USA, as a pure player with the aim of selling its own designed, affordable … More Everlane goes Offline