Fashion & Retail Executive | Entrepreneur | Author
With over 20 years of international experience, Alfonso Segura combines executive leadership, strategy consulting, entrepreneurship and industry thought leadership.
His career spans global fashion and retail brands, business transformation, strategic advisory and hands-on CEO leadership. As founder of The Fashion Retailer and author of two books, he bridges real-world business experience with independent industry research, analysis and insights.
Professional Experience
Alfonso Segura has built a multidisciplinary career spanning executive leadership, top-tier strategy consulting, entrepreneurship and business advisory across the fashion, retail and consumer goods industries.
Selected Brands & Companies
Throughout his career, Alfonso Segura has worked with or advised leading international fashion, retail and consumer brands, combining strategic expertise with hands-on business experience.
As CEO of SAYE, he has led a comprehensive business transformation involving brand repositioning, product innovation, supply chain restructuring, international expansion and operational and financial management.
His professional journey combines strategic advisory with hands-on business leadership, providing a distinctive perspective on building, managing and transforming companies.
Areas of Expertise
Fashion & Retail Strategy · General Management · Business Transformation · Omnichannel Retail · Brand Strategy · International Expansion · Entrepreneurship · Supply Chain & Operations · Sustainable Fashion · Consumer Trends · Business Turnarounds
Books & Publications
Beyond his executive career, Alfonso Segura has contributed to the fashion and retail industry through books, independent research and industry analysis.
Fashion Goes Tech (2021)
An exploration of how technology, digital transformation and innovation are reshaping the fashion industry, from consumer behavior and business models to the future of retail.
Fashion Retail Safari (2019)
An international perspective on fashion retail, exploring innovative concepts, customer experiences and emerging trends shaping the industry’s evolution.
The Fashion Retailer
Founder of The Fashion Retailer, an independent platform dedicated to fashion and retail strategy, business innovation, consumer trends and industry transformation. With approximately one million readers over time, the platform has become a vehicle for sharing industry insights, original analysis and expert perspectives.
Media Features & Industry Contributions
Alfonso Segura and The Fashion Retailer have been featured in, quoted by and contributed to international media, industry publications and financial institutions, sharing insights on fashion retail strategy, business transformation, innovation and industry trends.
International Media & Interviews
- Reuters (2024) — Zara Expands Live Shopping to Europe and the US
- Modaes (2026) — SAYE’s Business Transformation and Growth Strategy
- FashionNetwork (2024) — SAYE Appoints Alfonso Segura as CEO
- FashionNetwork (2026) — SAYE’s Product and International Expansion Strategy
- MODACC / 080 Barcelona Fashion Connect (2026) — Inside SAYE: The DNA, Strategy and Vision Behind the Brand
Industry Publications & Expert Contributions
- Fibre2Fashion — Alfonso Segura: Author Profile and Published Articles
- Fibre2Fashion — Global Is Boring, Retail Goes Local
- Fibre2Fashion — The Future of Stores
- Fibre2Fashion — Balancing the Act
- RBC Capital Markets (2024) — Spain Fashion Retail Market Outlook: Expert Discussion
- RBC Capital Markets (2022) — Fashion Retail Outlook: Expert Discussion
His multidisciplinary education, complemented by studies in psychology, provides a foundation for understanding consumer behavior, organizational dynamics, business strategy and global operations.
Education & Credentials
Alfonso Segura’s academic background combines social sciences, business management and international executive education.
- IESE Business School — Executive MBA
- The Wharton School, University of Pennsylvania — Global Supply Chain Management
- University of Barcelona (UB) — Sociology
Connect & Collaborate
For executive opportunities, strategic advisory, speaking engagements, media interviews or industry collaborations, connect with Alfonso Segura on LinkedIn.