Despite the overall boost in e-commerce driven by Covid, retail companies are returning to a focus on growth based on physical stores. Thousands of unprofitable stores have been closed, and omnichannel capabilities have been optimized. New challenges are on the horizon, such as the economic impact in some areas of the world… … More Retail Zoom: Middle East
Continuing with previous examples of sustainable initiatives, Shein established in 2021, a 629,150 sq. ft. Innovation Center, a destination for the research and development of new waste-saving and efficiency-optimizing technologies necessary for scaling among their supplier partners.
Shein is moving forward with the circular economy and alliances. In 2022, Shein became a signatory of World Circular Textiles Day, a coalition of brands, suppliers and other organizations who share a mission to drive the fashion and textiles industry toward full circularity by 2050. Through such initiative they expect to continue to measure and mitigate their own textile waste and collaborate with other industry leaders. … More Sustainable Fashion case study: SHEIN. 2
I hope you enjoyed the holidays! Vacations are a good time for reading, staying updated, or continuing our education. In my case, I wanted to recommend the Sustainable Fashion course organized by Copenhagen Business School. Taking advantage of the work done, I’m sharing a portion of my final essay about SHEIN sustainability strategy…
In April 2022, it was reported that Shein was seeking over $1 billion in funding at a $100 billion valuation, according to Bloomberg report. It was a surprise for many people specializing in the fashion industry because the valuation was slightly higher than the one combining the leading global players: Inditex and H&M. More surprising because it was the first time a pure-player, fashion marketplace was competing directly with retailers that had thousands of stores worldwide combined to online presence. In fact, I would say that Inditex has developed the more advanced omnichannel structure in fashion, and probably in the retail business. According to Modaes, Shein revenues were around €22,7 Billion in 2022. In the case of confirming these data, it would mean Shein is the second largest fashion retailer after Inditex. … More Sustainable Fashion case study: SHEIN. 1
It is a pleasure to publish my latest contribution in the RBC Capital Markets Expert Call, a collaboration that started years ago. I talked to Richard Chamberlain, Retail Director at RBC, about the latest trends in Supply Chain, which have been impacted by the recent events of COVID and the war in Ukraine. The global … More Fashion Retail: Supply Chain Trends
This is a very interesting article from RBC Capital Markets about the current status of the apparel industry in relation to different variables impacting the value chain, specially the ones affecting COGS and OpEx (March 06, 2023 RBC Elements™: European General Retail Profit is sanity…). Great article for anyone interested in retail and strategy: economics, … More Apparel Industry General Update – Q1 2023
Part II of Supply Chain in Fashion The Rubik Model Today, retail is not only about the “what” (product) but about the “how” (experience). It’s a configuration model like the Rubik cube, a flexible model with many possibilities: standard collections, capsules, customization, renting, resale, subscription boxes, and so on. The customer is at the center … More Fashion Goes Tech: The Rubik Model and Patagonia
This article is the continuation of Planning in Fashion, where design meets operations, described in Fashion Goes Tech. According to Gartner, a supply chain is a group of functions and processes focused on optimizing the flow of products, services and related information from sources of supply to customers or points of demand. It stretches across multiple tiers … More Fashion Goes Tech: Supply Chain
It seems Covid-19 pandemic is ending but uncertainty is the new norm and adapting to it is essential. Fashion, like other industries, is adapting to digital transformation by redefining customer engagement and optimizing operations across new business models with a new approach to product development where sustainability and traceability are mandatory. This article is the … More Fashion Goes Tech: Digital Transformation in Fashion (4) – part 2/2
Following with Fashion business strategy and operations insights from Fashion Goes Tech, my latest book on how technology is empowering retail businesses. Today, we move forward across the value chain phases within the business of fashion: Planning. Charles Higgins Kepner said that successful merchandising incorporates the 5Bs: “the right product, in the right place, at … More Fashion Goes Tech: Digital Transformation in Fashion (4) – part 1/2
A few months ago, TFR commented about the merchandise lifecycle and how retailers, specially apparel ones, deal with stock managament. Following the value chain process, this article aims to describe one of the main areas within the business of fashion: Designing. Designing (part 1/2) The Design Department is probably the most creative area within the … More Fashion Goes Tech: Digitization in Retail (3)
Pau Almar is an expert in fashion and apparel retailing that has held several senior management positions in Mango and Zara menswear for the last 10 years in commercial areas optimizing decision-taking, stock efficiency and in-store operations. Additionally, Pau is the editor of Very Good Retail a LinkedIn weekly newsletter about retail and the author … More A guide for potential double digit long-term growth in a mature environment
The Fashion Retailer has not accepted promotional or guest post since it was created in 2017. If it mentions fashion retailers, startups, or tech solutions, the main reason is describing best practices based on research and also more than 15 years of experience working for leading apparel brands. Today, I’m excited to introduce a collaboration … More Why nobody speaks about Inditex growth levers? (part 1)
The Merchandise Life Cycle In Fashion, products tend to have a short product lifecycle due to fast changes in trends and demand. Fast Fashion accelerated the traditional business model (e.g. usually 2 collection per year), creating a perceived obsolescence and making supply chains even more complex in a context of trade liberalization that started in … More Fashion Goes Tech: Digitization in Retail (2)
When I published Fashion Goes Tech, retail was suffering the worst crisis ever: covid-19. Empty streets, no traffic, stores closed. In other words, no footfall, no conversion, no inventory turnover, frozen cash flows, no business. In a business like fashion, it also means that you are increasing inventories and reducing the probabilities of selling it … More Fashion Goes Tech: Digitalization in retail (1)
In Strategic Acquisitions: Amazon vs Walmart (2017), I described how both retail giants were investing in digital capabilities in order to give an omnichannel customer experience while growing (keep growing and adapting) a successfull and sustainable business. Today, retail is more dynamic than ever due to the impact of technology and new types of communication … More Walmart: How to Survive Disruption in Retail
As described in Fashion Goes Tech, my latest book, retail hasn’t changed much in the last century but, over the last 20 years, digitization has drastically transformed the way companies do business and how customers shop. Retail was already facing the digital challenge when Covid-19 unexpectedly forced a shortening of the “adaption deadline” (Fashion Goes … More How to deal with Planning Volatility in Fashion: New Marketing Merchandise Calendar
FASHION SUSTAINABILITY IS THE NEW COOL Last week, during a talk with investors, suppliers and retailers, I was asked if Fast Fashion can really be sustainable. We could include other business segments like luxury in this question. Fashion sustainability is the New Cool and is going mainstream, but some brands are still destroying products as a … More How Cool is Sustainability in Fashion
When I was 16 years old, I didn’t know what to study at university. I spent some time soul-searching about what subject I liked at school and why. I liked Economics but specially the social aspect of it. I have always been passionate about History and trying to put all the pieces of the puzzle … More Retail, culture and brands ethics
I recently wrote a post published in Fibre2Fashion with the following title “2021: Fashion Retail Diagnosis and Action Plan“. This is a brief overview of it: 2020 is probably the worst year ever for many people: Covid-19, social movements, terrorism, populism, hurricanes, wildfires… You may have lost a close friend or a family member, have … More 2021: Fashion Industry Diagnosis and Action Plan
I enjoy analyzing patterns of motivation, connecting the dots that will impact on new trends. Where are we coming from? Having the ability to track and analyse will prevent the next black swan effect. Last December, Streetwear was declared dead by Virgil Abloh but it’s not. These are some of the factors that shaped this … More Who said Streetwear is dead
Digital era, the long tail, streetwear, social media, pure players, business platforms, influencers, liquid design… these are some of the ingredients for cooking this article… Global volatility, from geopolitics to social instability, is the new normal. Companies in all industries need to adapt the way they manage their businesses in an ever changing landscape. Agility … More Influencer Brands
Dollar Stores, Urban Deserts, Sustainability and Black Lives Matter I’ve been following Dollar Stores (Retail store that sells general merchandise, such as apparel, automotive parts, dry goods, hardware, home furnishings, and a selection of groceries. It usually sells them at discounted prices, sometimes at one or several fixed price points, such as one dollar – Wikipedia) … More Urban Fashion Deserts?
Nowadays, we are living the “Retail Apocalypse volume 2” (phenomenon that started around 2010 in USA) and this won’t be the last time experts anticipate the end of retail. Stores will survive as described on Coronavirus and Fashion (v1 and v2). “Stores” will emerge again and again, but will we keep using that word? What … More The Future of Stores (1/2)
This article is the continuation of Coronavirus and Fashion (1/2), an overview of the short term strategy to overcome the Covid-19 crisis, the biggest challenge to face. Once the bleeding has stopped, companies will need to adapt their businesses for uncertain times. It will require anticipation, flexibility and agility. It’s time to breathe fresh air … More Coronavirus and Fashion (2/2)
As mentioned in Fashion Retail Safari, New Retail is about new processes, new analytical capabilities, innovation, technology, new store formats, …, that respond to digital generation trends such as experience, sustainability and authenticity. We live in very volatile times – weather extremes, political distruptions (e.g. Brexit) and public health threats (e.g. COVID-19) – and today, … More Tackling Fashion Industry’s Waste Problem
TFR latest post was a sociological perspective on Coronavirus, a virus that has the potential to destabilize the pillars of Modern Life. This is a global threat, the worst challenge since WWII, that will cause the first ever global recession (every country is impacted). Blocking the economy might cause rebellion too. Note that guns and … More Coronavirus and Fashion (1/2)
A few months ago, TFR commented on how a few companies are redefining the way we shop. I meant the “What” but also the “How” and feel it’s totally aligned to the shift from a product-centric approach to a customer-centric one. In the first case, the “What” is not only brand-new products but second hand … More From product to experience
Platforms or conglomerates business models excel at optimizing resources and reduce financial risks (everything impact on financials such as over-stocking, slower lead-times…). It’s the story of “a basket of eggs or eggs in baskets”. Understanding what is the value proposition and leveraging your key resources and partners is crucial to grow in a sustainable way. … More Fashion Technology Platforms
Last week, I met a friend that works at Istituto Europeo di Design (IED), a well-known design education center in Barcelona. We were discussing about how companies were redesigning their approach to customers’ journeys, and how students were helping them and the different collaboration projects in place. Design is not only about the functional aspect … More Co-Design: Innovation at the intersection
Looking back to the latest retail news regarding sustainability and Fashion as a Service, and putting together the pieces of the puzzle, we could conclude that New Retail is a result of product-brand experience mixed by the changing patterns of consumption. Fresh could be different from new. Fashion customers are expecting products to be trendy … More Redefining the way we shop and consume
Proud to announce my first publication: FASHION RETAIL SAFARI, a personally curated selection on industry trends, insights and conversations with key opinion leaders that have been posted during 2019 on The Fashion Retail Blog. Fashion Retail Safari focuses on the following trending topics: General Thoughts about the Fashion Industry Customer Experience and Segmentation Fashion and … More Fashion Retail Safari on Amazon
Last March, I described how fashion retail will change its store format strategy. As an example, I explained how grocery retailers where segmenting their store formats (hypermarket, supermarket and neighborhood stores) to respond to different shopping occasions. In grocery, shopping area and assortment are aligned, from a wide and deep assortment in large stores, to … More New Retail: Curated Fashion Boutiques
Following last post about Inditex 2018 financial results, the aim of this post is understanding the leading fashion retailer performance in a deepest level. Retail Physical Footprint If we analyse the chart below we can make two deductions: Inditex is reducing its physical footprint growth from an average of +5% to approximately 0% from the … More Inditex 2018 Financial Results (2)
The Resale Fashion business should be considered in relation to the landscape of Fashion as a Service (FaaS), or how experience is getting over product ownership. In previous posts, TFR already introduced subscription boxes model and rental clothing including success cases such as The Trunk Club or Rent the Runway. When describing Circular Fashion, reuse … More Resale Fashion
Continuing Fashion as a Service – subscription boxes model previous post, the following article comments on rental clothing. Millennials are prioritizing experiences over tangible products. They want to feel the adrenaline but without ties, and the sharing economy is helping them to satisfy wider needs like sustainability. Millennial, born-digital companies, are understanding the Experience Economy, creating business … More Fashion as a Service (2)
Fashion as a Service (1/2) – Fashion Subscribtion Model Last month, I brought my DVD collection to a recycling drop off point. I owned more than one hundred DVDs including Matrix, Star Wars, Indiana Jones, Metropolis, Ben Hur, The Lord of The Rings… Sadly, my collection has become e-waste, like cassette tapes and VHS, in … More Fashion as a Service (1)
Extending the review of luxury organizations, niche players from the long tail in fashion and sustainable brands, it´s time to talk about leading “fast-fashion” retailers. Mass-market fashion retailers are localized at the bottom of the Maslow´s pyramid of needs. Those brands´ business models are based on high traffic, high volume and low margin. But some … More Mass-market fashion retailers
The Fashion Luxury Industry, like other industries, has seen the rise of big corporations such as LVMH or Kering. Some luxury goods conglomerates are more diversified than others. LVMH portfolio, for example, includes high-end brands in the categories of wines & spirits, fashion & leather goods, perfumes & cosmetics, watches & jewelry, selective retailing (e.g. Sephora) … More Luxury and Fashion Corporations
Millennials are driving companies to sustainable practices even if their business model is based on volume, low margins. New generations demand for sustainable products and a visible and transparent value chain: from “sheep to shop”, something that blockchain is already enabling. Another interesting trend to mention is nownership, or the end of ownership as repair and rental … More Circular Economy in Fashion
Many fashion retailers define their strategy starting from their value proposition and key positioning levers (assortment, price, experience, speed, channels…) to differentiate themselves from competition. It’s part of their DNA but also define their purpose and business model. The segmentation of fashion brands is illustrated on a pyramid where the more expensive brands are on … More The Fashion Pyramid of brands