Ministry of Supply, Technology Apparel

Fashtech, or Fashion Technology, is a reality. Businesses, enabled by technology, have changed the way fashion retailers design, source, move, stock, deliver and service products. Today, every Business is a Digital Business. Niche brands are joining the long tail of specialization under a clear objective: Stretch, breathability, comfort, sustainability… in short, customer-centricity. It´s not only about Artificial Intelligence, Augmented and … More Ministry of Supply, Technology Apparel

Top triathlon brands for Running

Following the series about best brands for triathlon, we introduce sport #3: Running. Unlike cycling, running is cheap, and probably the cheapest sport you can practice. Consequently, the number of runners has been multiplied recently due to the economic crisis and more niche brands have appeared in the Footwear industry. During a triathlon race, running … More Top triathlon brands for Running

Top Triathlon brands for Swimming

According to Forbes, Sport Industry is expected to reach $73.5 billion by 2019 in the US. “Body cult” is dominating the modern society and the industry of leisure is continuously evolving and still growing: new sports such as extreme activities, tourism of sport, wearables, tracking Apps, Fitness Apps, new niche brands, sport medicine, 24/7 fitness centers and more. … More Top Triathlon brands for Swimming

Fashion Co-Creation: As-a-Service Liquid Design Model

Liquidity, everything is getting liquid. Bauman described our modern life as “liquid modernity“, where change is happening faster than ever. Relations, connections, organizations are ephemeral, flexible, plastic. As Politics, Economy and the organization of Society, businesses are already including “liquidity” in their value chain, from defining processes to defining their resources and capabilities. In the … More Fashion Co-Creation: As-a-Service Liquid Design Model

The Fashtech Ecosystem

The objective of the Fashion 4.0 or Fashtech series was to simply describe what technologies and how digitization are disrupting the Fashion Retail industry, but also how they are transforming our daily lifes. What is Fashtech? Digital technology has radically altered society and business. Music, Media and Retail were the first industries to feel the … More The Fashtech Ecosystem

Internet of Things (IoT) in Fashion Retail

This is the last post in a series about Fashion 4.0 in The Fashion Retailer blog: IoT and Fashion. We have reviewed how Artificial Intelligence, Augmented Reality, Virtual Reality, 3D Printing and Blockchain are transforming the Fashion Retail industry. Those technologies are not hermetic and create synergies like the one between AI, Blockchain and IoT. … More Internet of Things (IoT) in Fashion Retail

Artificial Intelligence in Fashion Retail

Fashion Retail is adapting it´s business model at the pace of digitalization. As Darwin said, it is the most adaptable to change that will survive. After reading IESE insight “5 Building Blocks for Cyber-Physical Value Chains”, from Professor M. Sachon (Issue 33, Second Quarter 2017), I decided to start writing a series of articles about … More Artificial Intelligence in Fashion Retail

Sustainable Fashion

Patagonia´s famous ad in 2011. Don´t buy it if you don´t need it. Millennials are driving companies to sustainable practices even their business model is based on volume. An example is The Social and Labour Converge Project signed by leading fashion companies such as H&M, Gap, Nike, Adidas, Levi Strauss, amongst others. Also Primark joined … More Sustainable Fashion

Sports and Fashion in the ironman era

Sports, Fashion and Society: A sociological approach Sport is as old as humanity. Cave paintings have been found in the Lascaux caves in France that have been suggested to depict sprinting and wrestling in the Upper Paleolithic around 15,300 years ago. Later on, it was predictably in Greece that sports were first instituted formally, with the first Olympic Games recorded in 776 BCE in … More Sports and Fashion in the ironman era