A few words with Nina Brener-Hellmund, Founder & CEO of Cult Mia Nina Brener-Hellmund (Nina): Raised between Mexico, Texas, and Switzerland, I was a global nomad growing up, always feeling like I could adapt to anything. I’ve always been happiest in environments that foster diversity and value an international perspective. Now 29 years-old and a … More A few words with Nina Brener-Hellmund, founder of Cult Mia
I’m thrilled to announce the publication of my second book: Fashion Goes Tech: How Technology is empowering retail businesses 2020 was a difficult year for many of us. We all lived different situations and realities, During 2020, in the middle of the lockdown in Spain, I became a father for the second time, making it … More My New Book! FASHION GOES TECH
I enjoy analyzing patterns of motivation, connecting the dots that will impact on new trends. Where are we coming from? Having the ability to track and analyse will prevent the next black swan effect. Last December, Streetwear was declared dead by Virgil Abloh but it’s not. These are some of the factors that shaped this … More Who said Streetwear is dead
Digital era, the long tail, streetwear, social media, pure players, business platforms, influencers, liquid design… these are some of the ingredients for cooking this article… Global volatility, from geopolitics to social instability, is the new normal. Companies in all industries need to adapt the way they manage their businesses in an ever changing landscape. Agility … More Influencer Brands
While I was writing how technology is impacting the retail business (book to be published in the coming 2-3 months), a young entrepreneur from Danemark contacted me through LinkedIn asking for advice. Morten presented me what Zliide could offer to omnichannel players when it´s time to rethink stores and customer experience. I didn´t hesitate to … More A few words with Morten Mogelmose, co-founder and CEO of Zliide
Coronavirus is impacting our democracies, our economies, our individual and social behaviors… When it comes to fashion, the virus is showing how difficult is to manage a seasonal business in such volatile and uncertain environment. Covid is killing cash flows in one of the most inventory-intensive businesses. Values-led collaborations in the sustainable era When it … More Values-led collaborations in fashion
The Resale Fashion business should be considered in relation to the landscape of Fashion as a Service (FaaS), or how experience is getting over product ownership. In previous posts, TFR already introduced subscription boxes model and rental clothing including success cases such as The Trunk Club or Rent the Runway. When describing Circular Fashion, reuse … More Resale Fashion
Continuing Fashion as a Service – subscription boxes model previous post, the following article comments on rental clothing. Millennials are prioritizing experiences over tangible products. They want to feel the adrenaline but without ties, and the sharing economy is helping them to satisfy wider needs like sustainability. Millennial, born-digital companies, are understanding the Experience Economy, creating business … More Fashion as a Service (2)
Millennials are driving companies to sustainable practices even if their business model is based on volume, low margins. New generations demand for sustainable products and a visible and transparent value chain: from “sheep to shop”, something that blockchain is already enabling. Another interesting trend to mention is nownership, or the end of ownership as repair and rental … More Circular Economy in Fashion
The future of Fashion Retail – New concept stores: finding inspiration in the Grocery industry In my previous job as strategy and operations consultant, I have been involved in many projects concerning grocery retailers in South America and Europe. It was great to see how this industry, with such low margins and high traffic, is optimizing … More The future of fashion store formats
The fashion industry nature stresses the balance sheet, very sensitive between days of payment (days of payables) and collection period (days of receivables), with a high level of uncertainty because of fashion trends (if the customer likes the product or not), weather conditions (a warm winter will let stores with high levels of coats and jackets … More Nike, the new high-end fashion brand
What if the question “what is your size” doesn´t make sense any more? If people can scan their bodies, their size would be unique. Economies of scale don´t apply in this business model but customer trends (personalization, sustainability…) are taking a different path than the McDonaldization of fashion (or “one size fits all”). Technology is … More Zozosuit, 3D Sizing and AI to improve customization in Fashion
Headquarters relocation and global competition for talent In The New Fashion Retail Paradigm, I introduced the latest trends impacting the fashion retail industry. Headquarters location is an important one that deserves a deepest approach. Amazon announced in november 2018, after a year-long competition, that New York City and Northern Virginia will host its second headquarters. This … More Headquarters, cities and talent
Deep analysis of Amazon Fashion Business: performance insights and challenges to compete in the apparel industry When Amazon started selling high-end brands in 2012, Jeff Bezos said “company’s new effort is not about selling clothes at deep discounts but at prices that ensure that the designer brands are happy”. Nowadays, the online giant is selling … More Amazon Fashion: The Omnichannel Fashion Retail Revolution is on
Step by step, Amazon is building its Fashion business with the first “Amazon Fashion” Pop-up Store in Europe. I guess many others will open soon, and maybe, its first retail permanent store too. But, to succeed, Amazon will need to acquire much expertise in the fashion business industry. The Pop-up store opened “5 days, 5 nights” last … More Amazon Fashion Pop-Up Store
While reading the latest Monocle´s report on Global Retail: Let´s talk shops, I decided it was the right time to take a step back and have perspective on the latest news that are impacting the fashion retail industry. This is just a sample of some of the latest topics and news that I feel “key” … More The New Fashion Retail Paradigm
The Bird’s Cage Strategy is over. Millennials are running away from Department Stores. A day in the life of a Millennial visiting a Department Store Last week, I had (and say HAD/must) to visit a department store in Barcelona because I needed to change a Christmas gift. Department store’s business model is explained in many … More Why is there a lack of excitement when Millennials visit Department Stores?
Last October, I spent a few days in NYC exploring the retail environment: Mostly new concept stores. I did a very interesting retail safari while visiting Warby Parker, Bonobos, Kith, Supreme, Lululemon lab, Amazon books, Rent the runway, Eataly, Dover St Market, The Row, All birds, Opening Ceremony and so on. A customer Journey in … More The Customer Journey of a Millennial
Sports, Fashion and Society: A sociological approach Sport is as old as humanity. Cave paintings have been found in the Lascaux caves in France that have been suggested to depict sprinting and wrestling in the Upper Paleolithic around 15,300 years ago. Later on, it was predictably in Greece that sports were first instituted formally, with the first Olympic Games recorded in 776 BCE in … More Sports and Fashion in the ironman era
From Capsule Wardrobe to Capsule Collection What is a Capsule Collection? According to Wikipedia, Capsule wardrobe is a term coined by Susie Faux, the owner of a London boutique called “Wardrobe” in the 1970s. According to Faux, a capsule wardrobe is a collection of a few essential items of clothing that don’t go out of … More Capsule Collection in Fashion
The Evolution of Supply Chain in the Fashion Industry Traditional Supply Chains are based on made-to-stock model, economies of scale and mass-production. This model is unidirectional and sequential. Companies have a concept, then design, plan, produce, stock, stock, stock, distribute….and somewhere you will find the customer. Nowadays, Supply Chain has totally changed into a platform, … More The Fashion Retail Value Chain Revolution
Many brands have evolved into groups that focus on different customer profiles. On the one hand, we have companies such as GAP, H&M, Inditex, Mango, Armani…that are focus on many segments in order to respond to different income, gender, style (e.g. COS vs H&M), size (e.g. Violeta by Mango) or categories (e.g. beauty, homewear) profiles. … More Diversification and Segmentation in Fashion retail
Gamification is the application of game-design elements and game principles in non-game contexts. How retail is using it? … More Why Retailers Should Consider Gamification to Boost Engagement
IESE Business School celebrated the 17th edition of Fashion and Luxury Goods industry meeting created by Professor Nueno seventeen years ago. Once again, many CEOs were representing the luxury industry, mainly fashion and beauty houses. Patrizio di Marco (Dolce Gabbana), Alessandro Varisco (TWINSET Simona Barbieri), Giorgio Presca (Golden Goose), Sian Keane (Farfetch), Luca Solca and … More Fashion Luxury elite meets at IESE