Humans are naturally competitive. We’re hard-wired to want to win, and we’re motivated by reward, whether it’s monetary, physical, or simply bragging rights. This could explain why more and more people are addicted to Strava and sports.
Gamification, which is the process of turning something into a game in order to motivate and encourage people, has been used for years in many different concepts. Here, we’ll look at gamification as it relates to retail, and why business owners — whether you run a brick-and-mortar or online store — should consider gamification to help boost sales and engagement amongst Millennials and Gen Z.
Read more about this article at Shopify, by Michelle da Silva