Sustainable Fashion case study: SHEIN. 1
I hope you enjoyed the holidays! Vacations are a good time for reading, staying updated, or continuing our education. In…
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Apparel Brands Report 2021
A few weeks ago, I was guest speaker during RBC exclusive expert call. Richard Chamberlain and myself discussed about supply…
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A few words with Nina Brener-Hellmund, founder of Cult Mia
A few words with Nina Brener-Hellmund, Founder & CEO of Cult Mia Nina Brener-Hellmund (Nina): Raised between Mexico, Texas, and…
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Retailtainment and Enterprise Ecosystems
Last week, I listened to an interesting podcast from Business of Fashion: 10 Retail Archetypes of the Future featuring Dough…
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How Cool is Sustainability in Fashion
FASHION SUSTAINABILITY IS THE NEW COOL Last week, during a talk with investors, suppliers and retailers, I was asked if…
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My New Book! FASHION GOES TECH
by Alfonso Segura I’m thrilled to announce the publication of my second book: Fashion Goes Tech: How Technology is empowering…
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Who said Streetwear is dead
I enjoy analyzing patterns of motivation, connecting the dots that will impact on new trends. Where are we coming from?…
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Influencer Brands
Digital era, the long tail, streetwear, social media, pure players, business platforms, influencers, liquid design… these are some of the…
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Values-led collaborations in fashion
Coronavirus is impacting our democracies, our economies, our individual and social behaviors… When it comes to fashion, the virus is…
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From product to experience
A few months ago, TFR commented on how a few companies are redefining the way we shop. I meant the…
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New Retail: Curated Fashion Boutiques
Last March, I described how fashion retail will change its store format strategy. As an example, I explained how grocery…
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Inditex 2018 Financial Results (2)
Following last post about Inditex 2018 financial results, the aim of this post is understanding the leading fashion retailer performance…
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Inditex 2018 Financial Results (1)
Inditex is one of the world’s largest fashion retailers. It has eight retail formats or brands (Zara & Zara Home,…
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Resale Fashion goes mainstream
As Coresight Research commented on July, Recommerce and thrift shopping are going mainstream as consumers increasingly seek out value (both…
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Fashion Platforms and brands
On July, Custo Barcelona announced that will license its brand to Aeffe Group and move its activity to Italy. Custo…
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A few words with See Rose Go founders
See Rose Go founders, Erin Cavanaugh and Yi Zhou, have over 40 years combined global fashion industry experience including premium brands,…
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Mass-market fashion retailers
Extending the review of luxury organizations, niche players from the long tail in fashion and sustainable brands, it´s time to…
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Luxury and Fashion Corporations
by Alfonso Segura The Fashion Luxury Industry, like other industries, has seen the rise of big corporations such as LVMH or…
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Fashion Connect: Bonprix Omnichannel concept
If you think about what retailers are “reinventing” the fashion retail business and also leading the omnichannel era, you will…
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The Fashion Pyramid of brands
by Alfonso Segura Many fashion retailers define their strategy starting from their value proposition and key positioning levers (assortment, price,…
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Fashion politics
Politics comes from the word Polis (City in Greek), that means “affairs of the cities”. Historically, we can consider three…
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The State of Global Fashion Retailers
The State of Global Fashion Retailers: analysis of the latest financial results of Inditex, H&M, Fast Retailing and GAP
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A few words with Brownie’s Head of Operations
Cecilia Cano is Operations Manager at Brownie. 31, degree in Business Administration, fitness fan, fashion retail and cooking passionate. Cecilia…
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Diversification and Segmentation in Fashion retail
by Alfonso Segura Many brands have evolved into groups that focus on different customer profiles. On the one hand, we…
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Maslow, evolution and Luxury Fashion
by Alfonso Segura Consultants like tables, diagrams and charts… Fashion is not a science (some might disagree…) but using this…