I’m thrilled to announce the publication of my second book:

Fashion Goes Tech: How Technology is empowering retail businesses

2020 was a difficult year for many of us. We all lived different situations and realities, During 2020, in the middle of the lockdown in Spain, I became a father for the second time, making it perhaps more joyous for me than for others.

Retail had already been changing but Covid-19 accelerated the digital transformation. So, I thought it was the right time to take my experience, do additional research, and look at how digitization can improve businesses. Difficult times are often also times for opportunities and learnings.

Fashion Goes Tech started as a short article about how to fight Covid-19 from a strategical business perspective. What was supposed to keep me busy during a night or two, became my hobby during the next few months. The result is a book about how digitization can reinforce each phase in the fashion supply chain cycle, from concept to design to retailing, from a business strategy perspective. It includes best practices and out-of-the-box digital solutions from Nike, Stella McCartney, Zara, Gucci, Patagonia, Farfetch, Heuritech, Bigthinx and Nextail, just to mention a few.

I would like to thank Pablo Benito (Pebestudio) for the impacting book cover, Marc Morillas and Sharjeel Sajid who contributed to the marketing and IT chapters, respectively and Ghislaine de Rochefort who contributed to the editing. Also Alex S., Albert B., Juan M. and Edo Z. The Fashion Retailer conversations were essential to broaden my perspective on how technologies are making businesses more effective. I’m therefore grateful to Ivan Abad Iglesias, Julián Villanueva, Erin Cavanaugh, Yi Zhou, William Bernal, Shivan Desai, Chandralika Hazarika, Tony Pinville, Célia Poncelin, Renato Mosca, Morten Mogelmose, Lauryn Vaughn, Ramir de Porrata-Doria, Alex Rich, AJ Mak, Fabien Bernard, Aaron chi…

Thanks to all who have been supportive, especially Berta, my wife.

You can place your order directly at The Fashion Retailer: click here.

I hope you enjoy the reading and learn something from it!


12 responses to “My New Book! FASHION GOES TECH”

  1. Hello! I am interested in purchasing but is there an ebook? As shipping costs are quite expensive.

    1. Hi Leila!

      Thanks for your message. Fashion Goes Tech is available on Amazon, in paperback and Kindle version too. Please, see the following link:

      Hope you like it! Best regards,

  2. Covid has changes the situation everywhere around as everything has been pushed digitally as there were no other options available. It has become necessary for everyone to go digital to survive the situation.
    You have explained it so nice that everyone in the fashion industry will relate to it. Thank you for listing it together and sharing it with us. Keep sharing more such articles in the future also.

    1. Thanks Leslie! Hope you enjoy the reading.
      Best regards

    2. Thanks for your comments, hope you liked the book!

  3. blackculturefitline Avatar

    Brilliant post. all points are mentioned in detailed thanks for sharing. I will definitely try to read this book. Best wishes for your new book.

    1. Thanks! You can find it at Amazon, in paperback and kindle version too. Hope you like it!

  4. […] As I described on my latest book, Fashion Goes Tech (2021), technology is helping retailers to be more sustainable. Provenance a UK-based platform […]

  5. […] While checking the delivery address, I found that someone from WorkShop purchased Fashion Goes Tech, my latest book. I didn’t hesitate to connect to Johannes and know more about the award-winning […]

  6. […] I published Fashion Goes Tech, retail was suffering the worst crisis ever: covid-19. Empty streets, no traffic, stores closed. In […]

  7. […] below the books I published in 2019 and 2021. The latest one, Fashion Goes Tech, is a 360º overview on Digital Transformation in the fashion and retail […]

  8. Very interesting and informative blog, thanks for sharing the Technology behind the empowerment of retail businesses, I’ll definitely recommend this book to my friends.

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