Innovative Customer Experience in NYC

Customer Experience matters and today more than ever before. But many companies are too big to change, or too slow to adapt. The latest “Retail Apocalypse” news is about SEARS, the iconic American retailer, going bankruptcy. Retailers will shrink their physical footprints while transforming their stores in brandships. Many think that using tablets, AR/VR, smart … More Innovative Customer Experience in NYC

Nike´s new retail approach: curated stores

Nike recently opened its first new concept store: Nike by Melrose, in Melrose Avenue (LA). The retail approach is brand new and takes into account the latest trends in fashion such are customization, localized assortment and omnichannel. In this store, product (footwear and apparel) mix is unique and exclusive, different from other Nike stores, and … More Nike´s new retail approach: curated stores

Internet of Things (IoT) in Fashion Retail

This is the last post in a series about Fashion 4.0 in The Fashion Retailer blog: IoT and Fashion. We have reviewed how Artificial Intelligence, Augmented Reality, Virtual Reality, 3D Printing and Blockchain are transforming the Fashion Retail industry. Those technologies are not hermetic and create synergies like the one between AI, Blockchain and IoT. … More Internet of Things (IoT) in Fashion Retail