Tag: Nike

Retailtainment and Enterprise Ecosystems

April 27, 2021

Last week, I listened to an interesting podcast from Business of Fashion: 10 Retail Archetypes of the Future featuring Dough Stephens. Stephens is a Canadian futurist, keynote speaker, author and business advisor on the future of retailing and consumerism. He also founded Retail Prophet. These are some compelling insights from the podcast: SHORT VERSUS LONG TERM Last year, during the … More Retailtainment and Enterprise Ecosystems

How to deal with Planning Volatility in Fashion: New Marketing Merchandise Calendar

April 12, 2021

As described in Fashion Goes Tech, my latest book, retail hasn’t changed much in the last century but, over the last 20 years, digitization has drastically transformed the way companies do business and how customers shop. Retail was already facing the digital challenge when Covid-19 unexpectedly forced a shortening of the “adaption deadline” (Fashion Goes … More How to deal with Planning Volatility in Fashion: New Marketing Merchandise Calendar

Fashion Technology Platforms

February 24, 2020

Platforms or conglomerates business models excel at optimizing resources and reduce financial risks (everything impact on financials such as over-stocking, slower lead-times…). It’s the story of “a basket of eggs or eggs in baskets”. Understanding what is the value proposition and leveraging your key resources and partners is crucial to grow in a sustainable way. … More Fashion Technology Platforms

Why Nike and Amazon are breaking up

January 14, 2020

As reported by Bloomberg (November 2019), Nike is breaking up with Amazon and will stop selling its apparel and sneakers directly from Amazon’s site. “As part of Nike’s focus on elevating consumer experiences through more direct, personal relationships, we have made the decision to complete our current pilot with Amazon Retail,” the company said in … More Why Nike and Amazon are breaking up

New Retail: Curated Fashion Boutiques

November 18, 2019

Last March, I described how fashion retail will change its store format strategy. As an example, I explained how grocery retailers where segmenting their store formats (hypermarket, supermarket and neighborhood stores) to respond to different shopping occasions. In grocery, shopping area and assortment are aligned, from a wide and deep assortment in large stores, to … More New Retail: Curated Fashion Boutiques

Nike, the new high-end fashion brand

February 11, 2019

The fashion industry nature stresses the balance sheet, very sensitive between days of payment (days of payables) and collection period (days of receivables), with a high level of uncertainty because of fashion trends (if the customer likes the product or not), weather conditions (a warm winter will let stores with high levels of coats and jackets … More Nike, the new high-end fashion brand

Headquarters, cities and talent

January 14, 2019

Headquarters relocation and global competition for talent In The New Fashion Retail Paradigm, I introduced the latest trends impacting the fashion retail industry. Headquarters location is an important one that deserves a deepest approach. Amazon announced in november 2018, after a year-long competition, that New York City and Northern Virginia will host its second headquarters. This … More Headquarters, cities and talent

Innovative Customer Experience in NYC

December 3, 2018

Best customer experience in retail Customer Experience matters and today more than ever before. But many companies are too big to change, or too slow to adapt. The latest “Retail Apocalypse” news is about SEARS, the iconic American retailer, going bankruptcy. Retailers will shrink their physical footprints while transforming their stores in brandships. Many think … More Innovative Customer Experience in NYC

Nike´s new retail approach: curated stores

October 16, 2018

Nike recently opened its first new concept store: Nike by Melrose, in Melrose Avenue (LA). The retail approach is brand new and takes into account the latest trends in fashion such are customization, localized assortment and omnichannel. In this store, product (footwear and apparel) mix is unique and exclusive, different from other Nike stores, and … More Nike´s new retail approach: curated stores

Internet of Things (IoT) in Fashion Retail

June 11, 2018

This is the last post in a series about Fashion 4.0 in The Fashion Retailer blog: IoT and Fashion. In previous posts about Fashion Technology, we have reviewed how Artificial Intelligence, Augmented Reality, Virtual Reality, 3D Printing and Blockchain are transforming the Fashion Retail industry. Those technologies are not hermetic and create synergies like the … More Internet of Things (IoT) in Fashion Retail