Resale Fashion

The Resale Fashion business should be considered in relation to the landscape of Fashion as a Service (FaaS), or how experience is getting over product ownership. In previous posts, TFR already introduced subscription boxes model and rental clothing including success cases such as The Trunk Club or Rent the Runway. When describing Circular Fashion, reuse … More Resale Fashion

Fashion as a Service (2)

Continuing Fashion as a Service – subscription boxes model previous post, the following article comments on rental clothing. Millennials are prioritizing experiences over tangible products. They want to feel the adrenaline but without ties, and the sharing economy is helping them to satisfy wider needs like sustainability. Millennial, born-digital companies, are understanding the Experience Economy, creating business … More Fashion as a Service (2)

Retail Game Changers 2018

Every industry has its main players, but also disruptors, innovators, niche players that find a different business model, innovate in fabrics, have a different approach to the customer… We can mention the value proposition of Warby Parker (Pure player, high quality, good price), Bonobos (Easy shopping, better fit), Rent the Runway (Fashion-as-a-service), Everlane (Radical Transparency), … More Retail Game Changers 2018

Le Tote, fashion based on customer data

Millenials are prioritizing experiences over tangible products. More than 75% of Millenials would choose to spend money on an experience over buying a product (Harris Group study – 2016). More than that, the experience is not based on onwnership, but on NOwnership.  They (we) want to feel the adrenaline but without ties, and sharing economy is already … More Le Tote, fashion based on customer data

A few words with a Marketing Manager at Birchbox

Albert Botet is Marketing Manager at Birchbox Spain. 33, Casual, cool Millenial, degree in Business Administration, Advertising & PR, Master in Internet Business and IESE Executive MBA candidate 2018. Outdoor sports fan, good skier, marathon runner and ironman. The Fashion Retailer: Could you define what Birchbox is?  Albert Botet: Birchbox is a monthly subscription beauty … More A few words with a Marketing Manager at Birchbox