FASHION SUSTAINABILITY IS THE NEW COOL Last week, during a talk with investors, suppliers and retailers, I was asked if Fast Fashion can really be sustainable. We could include other business segments like luxury in this question. Fashion sustainability is the New Cool and is going mainstream, but some brands are still destroying products as a … More How Cool is Sustainability in Fashion
I enjoy analyzing patterns of motivation, connecting the dots that will impact on new trends. Where are we coming from? Having the ability to track and analyse will prevent the next black swan effect. Last December, Streetwear was declared dead by Virgil Abloh but it’s not. These are some of the factors that shaped this … More Who said Streetwear is dead
A few words with Rene Fang, iStaging CEO Rene Fang (RF) is the Chief Executive Officer of iStaging Corp. Previously, she held senior leadership positions at Financial and Capital Market companies across Asia and Taiwan building transformational companies and leading new initiatives. The last 2 years, she is leading iStaging to success at first as … More A few words with Rene Fang, CEO of iStaging
Lauryn Vaughn was born in small town British Columbia and eventually moved to Calgary with her mom, who was a single at the time and also pursuing her Master’s Degree in Education. After high school, Lauryn enrolled in a Bachelor of Commerce at the University of Calgary and interned for Canadian fashion designer, Paul Hardy. … More A few words with The Upside Founder and CEO
Platforms or conglomerates business models excel at optimizing resources and reduce financial risks (everything impact on financials such as over-stocking, slower lead-times…). It’s the story of “a basket of eggs or eggs in baskets”. Understanding what is the value proposition and leveraging your key resources and partners is crucial to grow in a sustainable way. … More Fashion Technology Platforms
Looking back to the latest retail news regarding sustainability and Fashion as a Service, and putting together the pieces of the puzzle, we could conclude that New Retail is a result of product-brand experience mixed by the changing patterns of consumption. Fresh could be different from new. Fashion customers are expecting products to be trendy … More Redefining the way we shop and consume
Proud to announce my first publication: FASHION RETAIL SAFARI, a personally curated selection on industry trends, insights and conversations with key opinion leaders that have been posted during 2019 on The Fashion Retail Blog. Fashion Retail Safari focuses on the following trending topics: General Thoughts about the Fashion Industry Customer Experience and Segmentation Fashion and … More Fashion Retail Safari on Amazon
Last 25th of October, I was guest speaker at Innovatours at the Movistar Center in Barcelona. The event revolved around Future Cities & Mobility, Food Innovation & Artisinal Food, Media & Creativity and Fashion. During Fashion Retail Safari, I introduced the main changes the fashion industry is facing, then went thru current trends and what … More Fashion Retail Safari @innovatours
Burberry announced recently a partnership with luxury resale site The RealReal, to promote circular economy in fashion and sustainability. Resale is a rising trend within the Fashion as a Service landscape. It’s about nownership and environmental consumption, contributing to increase product lifespan. Many legacy retailers are supporting circular economy, even fast-fashion brands selling to mass-market … More Legacy brands embrace fashion resale
As Coresight Research commented on July, Recommerce and thrift shopping are going mainstream as consumers increasingly seek out value (both economic and ethics-based), clothing that expresses individuality and that is Instagrammable. Consumers are on both sides of the transaction, donating and consigning as well as purchasing. The desire to simplify and de-clutter is contributing to … More Resale Fashion goes mainstream
The Resale Fashion business should be considered in relation to the landscape of Fashion as a Service (FaaS), or how experience is getting over product ownership. In previous posts, TFR already introduced subscription boxes model and rental clothing including success cases such as The Trunk Club or Rent the Runway. When describing Circular Fashion, reuse … More Resale Fashion
Continuing Fashion as a Service – subscription boxes model previous post, the following article comments on rental clothing. Millennials are prioritizing experiences over tangible products. They want to feel the adrenaline but without ties, and the sharing economy is helping them to satisfy wider needs like sustainability. Millennial, born-digital companies, are understanding the Experience Economy, creating business … More Fashion as a Service (2)
Fashion as a Service (1/2) – Fashion Subscribtion Model Last month, I brought my DVD collection to a recycling drop off point. I owned more than one hundred DVDs including Matrix, Star Wars, Indiana Jones, Metropolis, Ben Hur, The Lord of The Rings… Sadly, my collection has become e-waste, like cassette tapes and VHS, in … More Fashion as a Service (1)
Every industry has its main players, but also disruptors, innovators, niche players that find a different business model, innovate in fabrics, have a different approach to the customer… We can mention the value proposition of Warby Parker (Pure player, high quality, good price), Bonobos (Easy shopping, better fit), Rent the Runway (Fashion-as-a-service), Everlane (Radical Transparency), … More Retail Game Changers 2018
Millennials are prioritizing experiences over tangible products. More than 75% of Millennials would choose to spend money on an experience over buying a product (Harris Group study – 2016). More than that, the experience is not based on onwnership, but on NOwnership. They (we) want to feel the adrenaline but without ties, and sharing economy … More Le Tote, fashion based on customer data
Albert Botet is Marketing Manager at Birchbox Spain. 33, Casual, cool Millenial, degree in Business Administration, Advertising & PR, Master in Internet Business and IESE Executive MBA candidate 2018. Outdoor sports fan, good skier, marathon runner and ironman. The Fashion Retailer: Could you define what Birchbox is? Albert Botet (AB): Birchbox is a monthly subscription … More A few words with a Marketing Manager at Birchbox