Sustainable Fashion case study: SHEIN. 2

Continuing with previous examples of sustainable initiatives, Shein established in 2021, a 629,150 sq. ft. Innovation Center, a destination for the research and development of new waste-saving and efficiency-optimizing technologies necessary for scaling among their supplier partners.

Shein is moving forward with the circular economy and alliances. In 2022, Shein became a signatory of World Circular Textiles Day, a coalition of brands, suppliers and other organizations who share a mission to drive the fashion and textiles industry toward full circularity by 2050. Through such initiative they expect to continue to measure and mitigate their own textile waste and collaborate with other industry leaders. … More Sustainable Fashion case study: SHEIN. 2

A few words with Rene Fang, CEO of iStaging

A few words with Rene Fang, iStaging CEO Rene Fang (RF) is the Chief Executive Officer of iStaging Corp. Previously, she held senior leadership positions at Financial and Capital Market companies across Asia and Taiwan building transformational companies and leading new initiatives. The last 2 years, she is leading iStaging to success at first as … More A few words with Rene Fang, CEO of iStaging

Fashion Technology Platforms

Platforms or conglomerates business models excel at optimizing resources and reduce financial risks (everything impact on financials such as over-stocking, slower lead-times…). It’s the story of “a basket of eggs or eggs in baskets”. Understanding what is the value proposition and leveraging your key resources and partners is crucial to grow in a sustainable way. … More Fashion Technology Platforms

Redefining the way we shop and consume

Looking back to the latest retail news regarding sustainability and Fashion as a Service, and putting together the pieces of the puzzle, we could conclude that New Retail is a result of product-brand experience mixed by the changing patterns of consumption. Fresh could be different from new. Fashion customers are expecting products to be trendy … More Redefining the way we shop and consume

Fashion Retail Safari on Amazon

Proud to announce my first publication: FASHION RETAIL SAFARI, a personally curated selection on industry trends, insights and conversations with key opinion leaders that have been posted during 2019 on The Fashion Retail Blog. Fashion Retail Safari focuses on the following trending topics: General Thoughts about the Fashion Industry Customer Experience and Segmentation Fashion and … More Fashion Retail Safari on Amazon

Legacy brands embrace fashion resale

Burberry announced recently a partnership with luxury resale site The RealReal, to promote circular economy in fashion and sustainability. Resale is a rising trend within the Fashion as a Service landscape. It’s about nownership and environmental consumption, contributing to increase product lifespan. Many legacy retailers are supporting circular economy, even fast-fashion brands selling to mass-market … More Legacy brands embrace fashion resale

Resale Fashion goes mainstream

As Coresight Research commented on July, Recommerce and thrift shopping are going mainstream as consumers increasingly seek out value (both economic and ethics-based), clothing that expresses individuality and that is Instagrammable. Consumers are on both sides of the transaction, donating and consigning as well as purchasing. The desire to simplify and de-clutter is contributing to … More Resale Fashion goes mainstream

Resale Fashion

The Resale Fashion business should be considered in relation to the landscape of Fashion as a Service (FaaS), or how experience is getting over product ownership. In previous posts, TFR already introduced subscription boxes model and rental clothing including success cases such as The Trunk Club or Rent the Runway. When describing Circular Fashion, reuse … More Resale Fashion

Fashion as a Service (2)

Continuing Fashion as a Service – subscription boxes model previous post, the following article comments on rental clothing. Millennials are prioritizing experiences over tangible products. They want to feel the adrenaline but without ties, and the sharing economy is helping them to satisfy wider needs like sustainability. Millennial, born-digital companies, are understanding the Experience Economy, creating business … More Fashion as a Service (2)

Retail Game Changers 2018

Every industry has its main players, but also disruptors, innovators, niche players that find a different business model, innovate in fabrics, have a different approach to the customer… We can mention the value proposition of Warby Parker (Pure player, high quality, good price), Bonobos (Easy shopping, better fit), Rent the Runway (Fashion-as-a-service), Everlane (Radical Transparency), … More Retail Game Changers 2018

Le Tote, fashion based on customer data

Millennials are prioritizing experiences over tangible products. More than 75% of Millennials would choose to spend money on an experience over buying a product (Harris Group study – 2016). More than that, the experience is not based on onwnership, but on NOwnership.  They (we) want to feel the adrenaline but without ties, and sharing economy … More Le Tote, fashion based on customer data

A few words with a Marketing Manager at Birchbox

Albert Botet is Marketing Manager at Birchbox Spain. 33, Casual, cool Millenial, degree in Business Administration, Advertising & PR, Master in Internet Business and IESE Executive MBA candidate 2018. Outdoor sports fan, good skier, marathon runner and ironman. The Fashion Retailer: Could you define what Birchbox is?  Albert Botet (AB): Birchbox is a monthly subscription … More A few words with a Marketing Manager at Birchbox