Legacy brands embrace fashion resale

Burberry announced recently a partnership with luxury resale site The RealReal, to promote circular economy in fashion and sustainability. Resale is a rising trend within the Fashion as a Service landscape. It´s about nownership and environmental consumption, contributing to increase product lifespan. Many legacy retailers are supporting circular economy, even fast-fashion brands selling to mass-market … More Legacy brands embrace fashion resale

Luxury and Fashion Corporations

The Fashion Luxury Industry, like other industries, has seen the rise of big corporations such as LVMH or Kering. Some luxury goods conglomerates are more diversified than others. LVMH portfolio, for example, includes high-end brands in the categories of wines & spirits, fashion & leather goods, perfumes & cosmetics, watches & jewelry, selective retailing (e.g. Sephora) … More Luxury and Fashion Corporations

The Fashion Pyramid of brands

Many fashion retailers define their strategy starting from their value proposition and key positioning levers (assortment, price, experience, speed, channels…) to differentiate themselves from competition. It´s part of their DNA but also define their purpose and business model. The segmentation of fashion brands is illustrated on a pyramid where the more expensive brands are on … More The Fashion Pyramid of brands

Nike, the new high-end fashion brand

The fashion industry nature stresses the balance sheet, very sensitive between days of payment (days of payables) and collection period (days of receivables), with a high level of uncertainty because of fashion trends (if the customer likes the product or not), weather conditions (a warm winter will let stores with high levels of coats and jackets … More Nike, the new high-end fashion brand

Michael Kors to shutter up to 125 stores in next 2 years

Is Michael Kors a luxury brand any more? As I mentioned in a previous article about the luxury fashion pyramid , Michael Kors is located in the aspirational luxury segment. But after their uncontrolled growth strategy, betting for every channel, we can argue about it. If you see the same bag many times in your daily … More Michael Kors to shutter up to 125 stores in next 2 years

Diversification and Segmentation in Fashion retail

Many brands have evolved into groups that focus on different customer profiles. On the one hand, we have companies such as GAP, H&M, Inditex, Mango, Armani…that are focus on many segments in order to respond to different income, gender, style (e.g. COS vs H&M), size (e.g. Violeta by Mango) or categories (e.g. beauty, homewear) profiles. … More Diversification and Segmentation in Fashion retail

Maslow, evolution and Luxury Fashion

Consultants like tables, diagrams and charts… Fashion is not a science (some might disagree…) but using this “figure” makes easier to understand and organize something so complex as “needs”. Maslow was an American psychologist and was best-known for creating in 1943 the hierarchy of needs, or Maslow´s pyramid. As I said, using a pyramid is … More Maslow, evolution and Luxury Fashion

Fashion Luxury elite meets at IESE

IESE Business School celebrated the 17th edition of Fashion and Luxury Goods industry meeting created by Professor Nueno seventeen years ago. Watch the video  summary of the meeting. Once again, many CEOs were representing the luxury industry, mainly fashion and beauty houses. Patrizio di Marco (Dolce Gabbana), Alessandro Varisco (TWINSET Simona Barbieri), Giorgio Presca (Golden Goose), … More Fashion Luxury elite meets at IESE