A few words with Nina Brener-Hellmund, founder of Cult Mia
A few words with Nina Brener-Hellmund, Founder & CEO of Cult Mia Nina Brener-Hellmund (Nina): Raised between Mexico, Texas, and…
A few words with Nina Brener-Hellmund, Founder & CEO of Cult Mia Nina Brener-Hellmund (Nina): Raised between Mexico, Texas, and…
Last week, Brooke Roberts-Islam wrote “Zara Meets Netflix” (Forbes). In others words, a business model based on “speed-to-market (fast-fashion), customer…
I enjoy analyzing patterns of motivation, connecting the dots that will impact on new trends. Where are we coming from?…
Digital era, the long tail, streetwear, social media, pure players, business platforms, influencers, liquid design… these are some of the…
by Alfonso Segura This article is the continuation of Coronavirus and Fashion (1/2), an overview of the short term strategy…
TFR latest post was a sociological perspective on Coronavirus, a virus that has the potential to destabilize the pillars of…
Platforms or conglomerates business models excel at optimizing resources and reduce financial risks (everything impact on financials such as over-stocking,…
As introduced in the previous post Co-Design: Innovation at the intersection, hyper-consumption and hyper-individualism enabled by technology in the phygital…
Continuing Fashion as a Service – subscription boxes model previous post, the following article comments on rental clothing. Millennials are prioritizing experiences…
See Rose Go founders, Erin Cavanaugh and Yi Zhou, have over 40 years combined global fashion industry experience including premium brands,…
Bonobos launches a new extended sizing line to include bigger/taller men, continuing their natural customer-centric business approach focused on better-fitting…
The Curated Hyper-Segmentation era is here The Long Tail illustrates how traditional business based on Blockbuster, built under massive media,…
Every industry has its main players, but also disruptors, innovators, niche players that find a different business model, innovate in…
A few moths ago, I published an article about the long tail effect in fashion retail and how niche brands…
Patagonia‘s famous ad in 2011. Don’t buy it if you don’t need it. by Alfonso Segura Millennials are driving companies…
Sports, Fashion and Society: A sociological approach Sport is as old as humanity. Cave paintings have been found in the Lascaux caves in…
Everlane is a brand built upon an awareness of a new kind of consumer. The kind of person who cares…
by Alfonso Segura Growth evolution: Dinosarus and aliens in Fashion Industry Long Tail The chart above shows the Compound Annual…