I enjoy analyzing patterns of motivation, connecting the dots that will impact on new trends. Where are we coming from? Having the ability to track and analyse will prevent the next black swan effect. Last December, Streetwear was declared dead by Virgil Abloh but it’s not. These are some of the factors that shaped this … More Who said Streetwear is dead
Some time ago, Emily Rookwood wrote Why So Many CEOs Are Taking Up Cycling (2014. Spear´s Magazine). The article talked about the important shift in the people who are cycling. Today, in an amateur race you can find entrepreneurs, CFOs, CEOs, MDs, etc. Even Damian Lewis was driving a Passoni bike in Billionaire, a clear … More The Fashion of Cycling in Covid-19 era
A “Tech” exec to replace a “design” exec as Nike CEO… From Design to Technology When I started this blog the aim was to explain how the creative side – Fashion – merges with the scientific side – Retail – of the business of Fashion or Apparel. The Fashion Retailer Blog. A merge of Fashion … More Fashion pivots to Technology
In previous articles, we saw how companies are transforming the fashion business into a more sustainable ecosystem as new generations demand for sustainable products, including recycling and upcycling: Circular Economy in Fashion Sustainable Fashion Brands 3D Knitting in Fashion H&M Conscious Collection, Inditex Join Life or Green to Wear + and Adidas collab with Parley for the Oceans (trainers made from recycled ocean plastic) … More Adidas, walking for sustainability
Following the series about best brands for triathlon, we introduce sport #3: Running. Unlike cycling, running is cheap, and probably the cheapest sport you can practice. Consequently, the number of runners has been multiplied recently due to the economic crisis and more niche brands have appeared in the Footwear industry. During a triathlon race, running … More Top triathlon brands for Running
Following the series about best brands for triathlon, we introduce sport #2: Cycling. This is probably the most expensive sport to practice as a triathlon amateur and brands are working hard to offer high quality fabrics, components, materials, but also experiences. Bikes are men´s main diamonds (at a high-end level, prices are around $10.000 per … More Top triathlon brands for Cycling
According to Forbes, Sport Industry is expected to reach $73.5 billion by 2019 in the US. “Body cult” is dominating the modern society and the industry of leisure is continuously evolving and still growing: new sports such as extreme activities, tourism of sport, wearables, tracking Apps, Fitness Apps, new niche brands, sport medicine, 24/7 fitness centers and more. … More Top Triathlon brands for Swimming
This is the last post in a series about Fashion 4.0 in The Fashion Retailer blog: IoT and Fashion. In previous posts about Fashion Technology, we have reviewed how Artificial Intelligence, Augmented Reality, Virtual Reality, 3D Printing and Blockchain are transforming the Fashion Retail industry. Those technologies are not hermetic and create synergies like the … More Internet of Things (IoT) in Fashion Retail
Sports, Fashion and Society: A sociological approach Sport is as old as humanity. Cave paintings have been found in the Lascaux caves in France that have been suggested to depict sprinting and wrestling in the Upper Paleolithic around 15,300 years ago. Later on, it was predictably in Greece that sports were first instituted formally, with the first Olympic Games recorded in 776 BCE in … More Sports and Fashion in the ironman era
Kristina Buivydaite is strategy consultant at Accenture. Previously worked at Foot Locker European headquarters as a Merchandiser. Lithuanian, 28 years old, bachelor´s in Economics and master in Business and Economics. Travel fan, has lived in different countries such as the Netherlands, Mexico, South Africa and Spain. The Fashion Retailer: What Foot Locker is? Kristina Buivydaite: … More A few words with a Merchandiser at Foot Locker
News on Fashion retail: Nike is leading the experience Economy with its app… … More Nike, not shoes but lifestyle