According to Forbes, Sport Industry is expected to reach $73.5 billion by 2019 in the US. “Body cult” is dominating the modern society and the industry of leisure is continuously evolving and still growing: new sports such as extreme activities, tourism of sport, wearables, tracking Apps, Fitness Apps, new niche brands, sport medicine, 24/7 fitness centers and more. In summary, more products and services around the Galaxy of Sport.
The race to perform sport results carries the need of investing more and more money on better equipment. Sport brands have structured their products according to different levels of quality and customers acquire their material progressively, step by step, till reaching the best materials. The race against the clock demands better fabrics, and less weight.
Top Triathlon Brands for swimming
Runners, bikers, swimmers and other sports lovers are looking for niche, specializing brands and each sport shows a long tail of brands. Retail is not a must and many of those brands are gaining influence thru social media and e-commerce. Triathlons start with the swim and so will do these series about top triathlon brands.
Top Swimming brands
Zoggs is a brand of swimming goggles, training aids, swimwear and other related products. The company launched in Sydney, Australia in 1992 and was the first brand to offer UV protection and split yoke straps as standard features on all goggles.
Sailfish The Sailfish brand was founded in 2007 by former national team swimmer and fastest swimmer in triathlon Jan Sibbersen. Sailfish stands for premium class triathlon and open water swim products. The award-winning wetsuits, which are known for their great flexibility, a balanced buoyancy and outstanding gliding properties in water, build the core of the collection.
Zone3 From a single hot-desk at Loughborough University, Zone3 has grown organically to become Europe’s leading triathlon and swimwear brand. This has been achieved by a deep-rooted passion for endurance sports and ensuring that every product offers market leading performance, innovation and functionality.
Orca In 1992, former triathlon champion Scott Unsworth set up Performance Speedsuits Ltd in his native New Zealand, spurred by a passion to create better, faster wetsuits than those on the market. Orca has a track record of over 20 years as a leading sports apparel brand, predominantly in triathlon arena.
Speedo Speedo International Ltd. is an Australian manufacturer and distributor of swimwear and swim-related accessories based in Nottingham, England. Founded in Sydney, Australia in 1914 by Alexander MacRae, a Scottish emigrant, the industry-leading company is now a subsidiary of the British Pentland Group. Today, the Speedo brand can be found on products ranging from swimsuits and goggles to wrist watches.
Turbo was created more than fifty years ago in Barcelona; since then the brand has been in constant evolution in different sectors as well as in quality and technology. Product is designed in Barcelona and made in Spain. TURBO is present today in sports like SWIMMING and WATERPOLO, being one of the leading brands of the market. Our garments and products are being used by world-wide record-holders and national teams.
Arena The arena brand was created by sports visionary Horst Dassler, son of the Adidas founder and President of Adidas France. In 1973, just one year after the Games, arena launched its first competition swimwear line with the introduction of Skinfit®. Over the past ten years, arena has involved itself deeply with a team of scientific professionals, in order to develop and produce some of the world’s most innovative swimsuits.
2XU was launched when former professional triathlete Jamie Hunt turned his passion for sport into an obsession with performance fabrics. Together with two business partners, Australian retail guru Clyde Davenport (founder and past owner of Davenport Industries) and marketing specialist Aidan Clarke, Hunt created 2XU in Melbourne, Australia in 2005. Starting out as a specialist run and triathlon brand, 2XU has grown to become the world’s most technical sportswear company, driven by a relentless pursuit to multiply human performance.
ZOOT a global leader in endurance sports, is 100% focused on providing the athlete with the ultimate in performance apparel, wetzoots, footwear and accessories. For 30 years, we have been pioneering innovative product solutions that cover the athlete from start to finish and head to toe. Zoot continues to draw on its history in the sport and its athletes to deliver the most comprehensive, technologically-advanced and complete multi-sport product line in the world.
I recommend you a deep approach to sports brands and culture from a sociological approach: read it here