Retail, culture and brands ethics
When I was 16 years old, I didn’t know what to study at university. I spent some time soul-searching about…
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Who said Streetwear is dead
I enjoy analyzing patterns of motivation, connecting the dots that will impact on new trends. Where are we coming from?…
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Influencer Brands
Digital era, the long tail, streetwear, social media, pure players, business platforms, influencers, liquid design… these are some of the…
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A few words with VIPO Group CEO and Founder
William Bernal is the CEO and founder of VIPO Group, a new company that is changing the way people shop…
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The Future of Stores (1/2)
Nowadays, we are living the “Retail Apocalypse volume 2” (phenomenon that started around 2010 in USA) and this won’t be…
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Coronavirus and Fashion (2/2)
by Alfonso Segura This article is the continuation of Coronavirus and Fashion (1/2), an overview of the short term strategy…
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Coronavirus and Fashion (1/2)
TFR latest post was a sociological perspective on Coronavirus, a virus that has the potential to destabilize the pillars of…
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A few words with a Retail expert and founder of Wemuse
Iván Abad Iglesias lives in Barcelona with his family, he is 40 years old and has more than 15 years…
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H&M embraces Fashtech
H&M announced in March 2018, during its quarterly results, a huge problem: $4.3 Billion in unsold clothes. There are many…
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Innovative Customer Experience in NYC
Best customer experience in retail Customer Experience matters and today more than ever before. But many companies are too big…
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Bonobos. Fit for every man
Bonobos launches a new extended sizing line to include bigger/taller men, continuing their natural customer-centric business approach focused on better-fitting…
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Nike´s new retail approach: curated stores
Nike recently opened its first new concept store: Nike by Melrose, in Melrose Avenue (LA). The retail approach is brand…
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Fashion Co-Creation: As-a-Service Liquid Design Model
Liquidity, everything is getting liquid. Bauman described our modern life as “liquid modernity“, where change is happening faster than ever.…
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H&M uses Artificial Intelligence to optimize the assortment
Fashtech, phygital, omnichannel, hybrid retail…I´m sure that sociolinguistics are happy to think about new words to describe Fashion 4.0 and…
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The Customer Journey of a Millennial
Last October, I spent a few days in NYC exploring the retail environment: Mostly new concept stores. I did a…
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Capsule Collection in Fashion
From Capsule Wardrobe to Capsule Collection What is a Capsule Collection? According to Wikipedia, Capsule wardrobe is a term coined…
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The Fashion Retail Value Chain Revolution
The Evolution of Supply Chain in the Fashion Industry Traditional Supply Chains are based on made-to-stock model, economies of scale…
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Le Tote, fashion based on customer data
Millennials are prioritizing experiences over tangible products. More than 75% of Millennials would choose to spend money on an experience…
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Fast Fashion, the art of liquidity
by Alfonso Segura The Fashion disruption Polish-born sociologist Zigmunt Bauman described our modern life as “liquid modernity“, where change is occurring…
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Report: ‘Ultra-fast’ fashion players gain on Zara, H&M
First, Benetton´s garment dye, second Zara´s fast-fashion based on excellent operations. Now, it´s time to Ultra fast-fashion, and pure players…
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Maslow, evolution and Luxury Fashion
by Alfonso Segura Consultants like tables, diagrams and charts… Fashion is not a science (some might disagree…) but using this…
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Nike, not shoes but lifestyle
News on Fashion retail: Nike is leading the experience Economy with its app...