The Fashion Retailer

I wear, therefore I am

"What you wear is how you present yourself to the world, especially today, when human contacts are so quick.
Fashion is instant language." —Miuccia Prada

Fashion x Retail

The Fashion Retailer is specializing in the latest trends in fashion, insights from the retail business and interviews of people working in the Fashion Retail industry.

NEWS

Fashion retail updates from the internet that you should know

THE INDUSTRY

A Safari through the industry of fashion retail and e-tail

INTERVIEWS

Anthropology of jobs in the Fashion Industry. What is the “day in the life of” a merchandiser, a planner, a designer, an operations manager, a store planner, a visual merchandiser…? Find the real experiences of people who work in fashion.

Nike´s Direct Consumer Offense

April 16, 2018

As I commented in a previous post at fashion retail news, Strategic Acquisitions: Walmart vs Amazon, M&A is one of the main strategic options for companies that want to ensure their success in a very competitive and globalized market. As digital technology continues to evolve and manufacturing 4.0 is reshaping the value chain of every … More Nike´s Direct Consumer Offense

A few words with a Sales Export Manager at Boboli

March 27, 2018

Clara Bertrana, 27 years old, degree in Business management and economics in IQS and Loyola University of Chicago. Currently, studying an Online Marketing program. Worked in different fashion retailers such as Hollister, Abercrombie&Fitch, TCN and Nice Things. Runner & cross fit enthusiast, curious traveler, mountain and sea lover and passionate about fashion and home decoration. … More A few words with a Sales Export Manager at Boboli

Why is there a lack of excitement when Millennials visit Department Stores?

February 12, 2018

The Bird´s Cage Strategy is over. Millennials are running away from Department Stores. A day in the life of a Millennial visiting a Department Store Last week, I had (and say HAD/must) to visit a department store in Barcelona because I needed to change a Xmast gift. Department store´s business model is explained in many business … More Why is there a lack of excitement when Millennials visit Department Stores?

Burberry | Fall/Winter 2018-19 at London Fashion Week
The Final Show of Christopher Bailey after 17 years in the British fashion house