Growth evolution: Dinosarus and aliens in Fashion Industry Long Tail The chart above shows the Compound Annual Growth Rate and revenues (size of the bubbles), from 2007 to 2015, of some of the global leading retailers, including fashion, electronics and foods retailers. Inditex is still the king of fashion retail, H&M is fighting for the … More The Fashion Retail Long Tail
Many brands have evolved into groups that focus on different customer profiles. On the one hand, we have companies such as GAP, H&M, Inditex, Mango, Armani…that are focus on many segments in order to respond to different income, gender, style (e.g. COS vs H&M), size (e.g. Violeta by Mango) or categories (e.g. beauty, homewear) profiles. … More Diversification and Segmentation in Fashion retail
Consultants like tables, diagrams and charts… Fashion is not a science (some might disagree…) but using this “figure” makes easier to understand and organize something so complex as “needs”. Maslow was an American psychologist and was best-known for creating in 1943 the hierarchy of needs, or Maslow´s pyramid. As I said, using a pyramid is … More Maslow, evolution and Luxury Fashion
