From Capsule Wardrobe to Capsule Collection What is a Capsule Collection? According to Wikipedia, Capsule wardrobe is a term coined by Susie Faux, the owner of a London boutique called “Wardrobe” in the 1970s. According to Faux, a capsule wardrobe is a collection of a few essential items of clothing that don’t go out of … More Capsule Collection in Fashion
The Evolution of Supply Chain in the Fashion Industry Traditional Supply Chains are based on made-to-stock model, economies of scale and mass-production. This model is unidirectional and sequential. Companies have a concept, then design, plan, produce, stock, stock, stock, distribute….and somewhere you will find the customer. Nowadays, Supply Chain has totally changed into a platform, … More The Fashion Retail Value Chain Revolution
The State of Global Fashion Retailers: analysis of the latest financial results of Inditex, H&M, Fast Retailing and GAP … More The State of Global Fashion Retailers
The Fashion disruption Polish-born sociologist Zigmunt Bauman described our modern life as “liquid modernity“, where change is occurring more and more rapidly. Social entities are flexible, plastic. “Each new structure which replaces the previous one as soon as it is declared old-fashioned and past its use-by date is only another momentary settlement – acknowledged as temporary … More Fast Fashion, the art of liquidity
Growth evolution: Dinosarus and aliens in Fashion Industry Long Tail The chart above shows the Compound Annual Growth Rate and revenues (size of the bubbles), from 2007 to 2015, of some of the global leading retailers, including fashion, electronics and foods retailers. Inditex is still the king of fashion retail, H&M is fighting for the … More The Fashion Retail Long Tail
Many brands have evolved into groups that focus on different customer profiles. On the one hand, we have companies such as GAP, H&M, Inditex, Mango, Armani…that are focus on many segments in order to respond to different income, gender, style (e.g. COS vs H&M), size (e.g. Violeta by Mango) or categories (e.g. beauty, homewear) profiles. … More Diversification and Segmentation in Fashion retail
Consultants like tables, diagrams and charts… Fashion is not a science (some might disagree…) but using this “figure” makes easier to understand and organize something so complex as “needs”. Maslow was an American psychologist and was best-known for creating in 1943 the hierarchy of needs, or Maslow´s pyramid. As I said, using a pyramid is … More Maslow, evolution and Luxury Fashion
