
TFR is a Strategy Management Consulting firm helping large multinational corporations to small and medium-sized enterprises improve their overall performance and achieve their strategic objectives.
We work closely with companies decision makers to analyze their current business situation, identify challenges and opportunities, and develop strategic plans to address them.
We deliver specialized consulting services to businesses in the retail industry to help them improve their operations, enhance customer experiences, and navigate the challenges of the rapidly evolving retail landscape.
Our services
Business Strategy and Execution
- Analysis of the current situation of the company.
- Understand the macroeconomics, competitor landscape, SWOT analysis as well as industry best-practices and trends.
- Defining core goals and objectives across all business areas aligned to corporate strategy in the short and mid term.
- Identify pain points and opportunities to design the main initiaves to include in the action plan.
Transformation
- Design the implementation plan iniatives across business areas, including a 360º transformation map with dependencies.
- Define the implementation roadmap based on key strategic goals and a cost/benefit logic.
- Align initiatives to talent, processes and technology requirements to align all stakeholders to corporate vision.
- Define the transformation plan governance and PMO solution to track and control implementation evolution.
Sprint Projects
- Drive analysis & progress on topics of key strategic importance.
- Identify pain points and areas of improvement across the business, with special emphasis in the ones impacting sales and margins.
- Translate challenges in quick wins through a flexible and proactive approach.
- Defining a ready-to-implement solution including prototyping and test/react approach.
- Define requirements, responsibles and areas impacted to get results, not reports.
- Align key stakeholders and define a clear prioritization based on ROI and the strategic plan.
Others
- Business Strategy: Growth & Profitability
- Strategy Execution
- Omnichannel Strategy
- Global Supply Chain Management Strategy
- Merchandising Optimization
- Sustainability Strategy
- Commercial Due Diligence
Key Areas of Expertise
· Business Strategy: Business strategy and execution are interconnected elements of organizational success. Business strategy refers to the long-term plan of action designed to achieve a specific goal or set of goals or objectives.
· Digital Transformation and Omnichannel Strategy: Define a comprehensive approach to provide a seamless and integrated customer experience across various channels, both online and offline.
· Online Strategy and Optimization: developing effective plans to achieve business targets. Implementing ROI approach to the marketing funnel and optimizing the operating model by reponding the customer journey.
· Global Supply Chain Management Strategy: involves the planning, coordination, and control of the production, procurement, conversion, and logistics processes that span across different countries and regions.
· Merchandising Optimization: Merchandising optimization involves strategically managing and presenting products to maximize sales, profitability, and customer satisfaction.
· Commercial Due Diligence: Assess the target company’s market position, competitive landscape, growth prospects, and overall commercial viability.
Experience & Credentials
Crew Members

ALFONSO SEGURA
Founder of TFR Consulting. +18 years of end-to-end cross-functional expertise working in/for lifestyle brands. Ex Accenture Strategy. Ex Oliver Wyman.

ramón rubio
+30 years of experience in Fashion. Ex Arthur Andersen. ex CFO/Board Member at Massimo Dutti/Inditex (’92-’20). PADE IESE



















