Fashion Lab, the creativity Mecca
When I decided to start this blog, a couple of years ago, the main objective was to link art and…
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Fashion politics
Politics comes from the word Polis (City in Greek), that means “affairs of the cities”. Historically, we can consider three…
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H&M embraces Fashtech
H&M announced in March 2018, during its quarterly results, a huge problem: $4.3 Billion in unsold clothes. There are many…
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Amazon Fashion: The Omnichannel Fashion Retail Revolution is on
Deep analysis of Amazon Fashion Business: performance insights and challenges to compete in the apparel industry When Amazon started selling…
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Innovative Customer Experience in NYC
Best customer experience in retail Customer Experience matters and today more than ever before. But many companies are too big…
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Sears Goes Bankrupt
“The King is dead, long live the King?” Large retailers are celebrating the new american retail market share redistribution but many…
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Bonobos. Fit for every man
Bonobos launches a new extended sizing line to include bigger/taller men, continuing their natural customer-centric business approach focused on better-fitting…
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Amazon Fashion Pop-Up Store
Step by step, Amazon is building its Fashion business with the first “Amazon Fashion” Pop-up Store in Europe. I guess many others…
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Nike´s new retail approach: curated stores
Nike recently opened its first new concept store: Nike by Melrose, in Melrose Avenue (LA). The retail approach is brand…
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Amazon Storefronts
The Curated Hyper-Segmentation era is here The Long Tail illustrates how traditional business based on Blockbuster, built under massive media,…
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The Fashtech Ecosystem
Fashion Technology: Innovation in Fashion Retail The objective of the Fashion 4.0 or Fashtech series was to simply describe what…
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Why is there a lack of excitement when Millennials visit Department Stores?
The Bird’s Cage Strategy is over. Millennials are running away from Department Stores. A day in the life of a…
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Sports and Fashion in the ironman era
Sports, Fashion and Society: A sociological approach Sport is as old as humanity. Cave paintings have been found in the Lascaux caves in…
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Louis Vuitton, World of experiences
Louis Vuitton is one of the most prestigious luxury fashion houses in the World. In a previous post, I analysed…
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The Fashion Retail Long Tail
by Alfonso Segura Growth evolution: Dinosarus and aliens in Fashion Industry Long Tail The chart above shows the Compound Annual…
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Diversification and Segmentation in Fashion retail
by Alfonso Segura Many brands have evolved into groups that focus on different customer profiles. On the one hand, we…
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Maslow, evolution and Luxury Fashion
by Alfonso Segura Consultants like tables, diagrams and charts… Fashion is not a science (some might disagree…) but using this…
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Why Retailers Should Consider Gamification to Boost Engagement
Gamification is the application of game-design elements and game principles in non-game contexts. How retail is using it?
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Nike, not shoes but lifestyle
News on Fashion retail: Nike is leading the experience Economy with its app...
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Fashion Luxury elite meets at IESE
IESE Business School celebrated the 17th edition of Fashion and Luxury Goods industry meeting created by Professor Nueno seventeen years…