Adidas Originals x Alexander Wang

August 3, 2017 - By Alfonso Segura

Chatbot Retail: Adidas is COOL

In US retail apocalypse, creativity and innovation is on top. New fashion retail business models, new channels and ways to contact with customers like pop-up stores, truck stores or chatbot.

Alexander Wang & Adidas cycling collection

VOGUE – by Steff Yotka

Adidas Originals x Alexander Wang Season 2 Arrives Tomorrow With a Chatbot Retail Scheme

Continuing the nontraditional retail formula he started with last season’s parked trailer truck stores, the designer will sell his new line through a text message chatbot. Posters at Clarkson and Greenwich Streets will contain codes for every one of the 27 items in the collection—you’ll need the code to text the chatbot—while single posters will be scattered throughout the city and a large billboard erected at Kenmare Street and Bowery. “The activation is just as important as the products, because it really speaks to the narrative and the concept,” says Wang. “If you see a wild posting, you could just text the number and order the item and get it essentially—in New York, where there are so many cycling messengers—delivered right to your home.”

Alfonso Segura

Alfonso Segura is a fashion and retail executive, entrepreneur and author with 20+ years of international experience spanning corporate leadership, strategy consulting and business transformation. He has worked with leading global brands including Inditex, Mango, Zegna, PVH and Carrefour. CEO of SAYE and founder of The Fashion Retailer, a blog with nearly one million readers over time, he is also the author of Fashion Retail Safari and Fashion Goes Tech. He holds an Executive MBA from IESE and completed Wharton’s Global Supply Chain program.