Following the series about best brands for triathlon, we introduce sport #3: Running. Unlike cycling, running is cheap, and probably the cheapest sport you can practice. Consequently, the number of runners has been multiplied recently due to the economic crisis and more niche brands have appeared in the Footwear industry. During a triathlon race, running … More Top triathlon brands for Running
Last October, I spent a few days in NYC exploring the retail environment: Mostly new concept stores. I did a very interesting retail safari while visiting Warby Parker, Bonobos, Kith, Supreme, Lululemon lab, Amazon books, Rent the runway, Eataly, Dover St Market, The Row, All birds, Opening Ceremony and so on. A customer Journey in … More The Customer Journey of a Millennial
From Capsule Wardrobe to Capsule Collection What is a Capsule Collection? According to Wikipedia, Capsule wardrobe is a term coined by Susie Faux, the owner of a London boutique called “Wardrobe” in the 1970s. According to Faux, a capsule wardrobe is a collection of a few essential items of clothing that don’t go out of … More Capsule Collection in Fashion
Chatbot Retail: Adidas is COOL In US retail apocalypse, creativity and innovation is on top. New fashion retail business models, new channels and ways to contact with customers like pop-up stores, truck stores or chatbot. Alexander Wang & Adidas cycling collection VOGUE – by Steff Yotka Adidas Originals x Alexander Wang Season 2 Arrives Tomorrow … More Adidas Originals x Alexander Wang