Values-led collaborations in fashion

Coronavirus is impacting our democracies, our economies, our individual and social behaviors… When it comes to fashion, the virus is showing how difficult is to manage a seasonal business in such volatile and uncertain environment. Covid is killing cash flows in one of the most inventory-intensive businesses. Values-led collaborations in the sustainable era When it … More Values-led collaborations in fashion

Hyper-customization

As introduced in the previous post Co-Design: Innovation at the intersection, hyper-consumption and hyper-individualism enabled by technology in the phygital arena are offering customers infinite choices. It´s the long tail of brands and products that create the long tail of customers (from a mass/cebra target to YOU). Nowadays, some leading companies are already segmenting their … More Hyper-customization