Luxury, a long term story
Many things can be highlighted about globalization and the internationalization of capitalism, but in the fashion sector, the multiplication of…
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A few words with Tony Pinville and Célia Poncelin, Heuritech´s founder and CMO
Two years ago, TFR included Heuritech as one of the AI startups that were taking the world of fashion by…
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Luxury and Fashion Corporations
by Alfonso Segura The Fashion Luxury Industry, like other industries, has seen the rise of big corporations such as LVMH or…
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The Fashion Pyramid of brands
by Alfonso Segura Many fashion retailers define their strategy starting from their value proposition and key positioning levers (assortment, price,…
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Louis Vuitton, World of experiences
Louis Vuitton is one of the most prestigious luxury fashion houses in the World. In a previous post, I analysed…
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Future proofing: Inside LVMH’s under-the-radar beauty brand incubator
Do you know what Kendo is? Based in San Francisco, Kendo creates or acquires beauty brands and focuses on developing…
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24 Sèvres, LVMH new digital experience
It´s time for the digital awakening of luxury brands. During the last decade, many market places took the lead of…
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Nowness, LVMH online media platform
LVMH, from exclusive fashion and luxury goods to exclusive media content