The Fashion Luxury Industry, like other industries, has seen the rise of big corporations such as LVMH or Kering. Some luxury goods conglomerates are more diversified than others. LVMH portfolio, for example, includes high-end brands in the categories of wines & spirits, fashion & leather goods, perfumes & cosmetics, watches & jewelry, selective retailing (e.g. Sephora) … More Luxury and Fashion Corporations
Many fashion retailers define their strategy starting from their value proposition and key positioning levers (assortment, price, experience, speed, channels…) to differentiate themselves from competition. It´s part of their DNA but also define their purpose and business model. The segmentation of fashion brands is illustrated on a pyramid where the more expensive brands are on … More The Fashion Pyramid of brands
Louis Vuitton is one of the most prestigious luxury fashion houses in the World. In a previous post, I analysed diversification and segmentation in the fashion retail industry. Armani and Inditex are fashion retailers that have grown thru different diversification strategies. Armani is closing some of its brands due to some inconsistencies between brand, value … More Louis Vuitton, World of experiences
Do you know what Kendo is? Based in San Francisco, Kendo creates or acquires beauty brands and focuses on developing them into global powerhouses. The portfolio today consists of Kat Von D Beauty, Marc Jacobs Beauty, Formula X Nail, OleHenriksen and Bite Beauty. The name KENDO is a play on the phrase “can do.” What … More Future proofing: Inside LVMH’s under-the-radar beauty brand incubator
It´s time for the digital awakening of luxury brands. During the last decade, many market places took the lead of the online fashion industry while centenary luxury houses were reluctant to sell online. On the one hand, some platforms betting for a wide luxury offer (the ones on the top of the pyramid) like Yoox – … More 24 Sèvres, LVMH new digital experience
LVMH, from exclusive fashion and luxury goods to exclusive media content … More Nowness, LVMH online media platform
