2018 Retail Design Store of the Year

L’Occitane en Provence at 555 Fifth Avenue, New York City, is the Retail Design Institute’s 2018 Store of the Year. The Institute was founded in 1961 to be a collaborative community where ideas, knowledge and passion would be shared at a local level and enable its members to fulfill the fast-paced planning and design needs of retail.

Designed in house by L’Occitane en Provence’s International Artistic Director Daniel Contorni and Paul Blackburn, the store also received the Experiential Innovation Award for customer engagement. A store to be included in our list of best experiential stores in NYC.

The L’OCCITANE Group is a natural and organic ingredient-based cosmetics and well-being products retailer comprised of six leading natural beauty brands and a global network of more than 3,000 retail outlets in 90 countries. Founded in 1976 in Provence (France) by Olivier Baussan, the group´s revenues reached €1,4BN and operating profit of €150,7M in 2019.



The store in NY will be an evolutive space continuously changing to highlight seasonal campaigns. The store includes a “rain-shower” sink, an interactive skincare consultation area, a curved communal bench beneath a Mediterranean olive tree, and an enhanced fulfilment services “comptoir”.

555 5th Avenue will join the L´Occitane Recycling Program, a partnership with international recycling company TerraCycle that incentivizes customers to drop off all brands of empty personal care and cosmetics packaging at participating L’Occitane retail locations.

Other L´Occitane Stores worth visiting:

Regent Street, London

loccitane store regent street london retail design

Champs Elysées, Paris


Yorkdale, Toronto

loccitane toronto concept store retail design


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