H&M invests in supply chain as fashion rivalry intensifies

Cost controls helped H&M (HMb.ST) to limit a drop in quarterly pretax profit but the fashion chain said it was increasing investments this year as it tries to keep pace with its larger rival, Zara owner Inditex (ITX.MC).

H&M, the world’s second-biggest fashion company, said conditions remained very tough in key European markets and in the United States, with shopping behavior and expectations changing rapidly.

Earnings were dented by weaker than expected sales growth and bigger mark-downs and H&M shares fell 5 percent.

After years of hectic expansion across the world, the Swedish company’s profitability has faltered as Inditex, Fast Retailing’s (9983.T) Uniqlo and online specialists such as ASOS (ASOS.L) gain an edge in “fast fashion”. By turning over more new styles each year and having production closer to customers, they can quickly boost supplies of best-selling items…

Read more on Reuters by Anna Ringstrom  here

You can also read my latest post about Fast fashion: the art of liquidity

One response to “H&M invests in supply chain as fashion rivalry intensifies”

  1. […] Fashion retailers that produce in Asia or other low-cost labour countries have many issues to manage the sustainability of their suppliers network. Even doing manufacturing audits or supplier evaluation, many suppliers outsource some of their production to other smaller suppliers that are not able to ensure all the requirements regarding labour and human rights. Low-cost fashion (fast-fashion) puts too much pressure across the supply chain. […]

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