Everybody is expecting to see pure players going offline with experimental point of sales or pop-up stores. This was the recent case of Everlane going offline. Amazon opening stores inside Kohl´s is a surprise: the biggest long tailer and market place is getting into department stores! This is a great alternative to regular expansion based … More Amazon opens shop-in-shop inside Kohl´s deparment stores
The Evolution of Supply Chain in the Fashion Industry Traditional Supply Chains are based on made-to-stock model, economies of scale and mass-production. This model is unidirectional and sequential. Companies have a concept, then design, plan, produce, stock, stock, stock, distribute….and somewhere you will find the customer. Nowadays, Supply Chain has totally changed into a platform, … More The Fashion Retail Value Chain Revolution
Everlane is a brand built upon an awareness of a new kind of consumer. The kind of person who cares where her coffee and chickens come from, and also her clothes. -TheFader Everlane was founded in 2010 in San Francisco, California, USA, as a pure player with the aim of selling its own designed, affordable … More Everlane goes Offline
Jorge Gay de Montellá Estany is Expansion Manager at Mango. 32 years old, bachelor´s degree in Law and MBA from IESE. Married and about to have his first kid. Runner and motocross fanatic. Jorge Gay de Montellá: I live in Barcelona, where I was born and raised. I love the sea, the country side, and … More A few words with an Expansion Manager at Mango
Cecilia Cano is Operations Manager at Brownie. 31, degree in Business Administration, fitness fan, fashion retail and cooking passionate. Cecilia started her professional career at Deloitte Audit Services, in finance, but switched to fashion retail and found her path. She spent 7 years at Oysho, Inditex, as a Buyer and Project & Product Manager for … More A few words with Brownie’s Head of Operations
Growth evolution: Dinosarus and aliens in Fashion Industry Long Tail The chart above shows the Compound Annual Growth Rate and revenues (size of the bubbles), from 2007 to 2015, of some of the global leading retailers, including fashion, electronics and foods retailers. Inditex is still the king of fashion retail, H&M is fighting for the … More The Fashion Retail Long Tail
It´s time for the digital awakening of luxury brands. During the last decade, many market places took the lead of the online fashion industry while centenary luxury houses were reluctant to sell online. On the one hand, some platforms betting for a wide luxury offer (the ones on the top of the pyramid) like Yoox – … More 24 Sèvres, LVMH new digital experience
TORONTO, Canada — Amazon recently posted its eighth straight quarter of growth. In fact, in the first quarter of 2017 its revenue grew by a jaw-dropping 23 percent, hitting net income of $724 million. Amazon Prime subscribership jumped to over 80 million members, representing a gravity-defying increase of 36 percent. And, while slowing marginally, Amazon … More How Fashion Can Fight Amazon
Consultants like tables, diagrams and charts… Fashion is not a science (some might disagree…) but using this “figure” makes easier to understand and organize something so complex as “needs”. Maslow was an American psychologist and was best-known for creating in 1943 the hierarchy of needs, or Maslow’s pyramid. As I said, using a pyramid is … More Maslow, evolution and Luxury Fashion
Walmart sales skyrocket as a results of their acquisition strategy (e.g.ModCloth, Shoebuy and Moosejaw) lead by e-com CEO Marc Lore … More Walmart sales skyrocket
IESE Business School celebrated the 17th edition of Fashion and Luxury Goods industry meeting created by Professor Nueno seventeen years ago. Once again, many CEOs were representing the luxury industry, mainly fashion and beauty houses. Patrizio di Marco (Dolce Gabbana), Alessandro Varisco (TWINSET Simona Barbieri), Giorgio Presca (Golden Goose), Sian Keane (Farfetch), Luca Solca and … More Fashion Luxury elite meets at IESE