THE FASHION RETAILER is a blog founded in 2017 by Alfonso Segura, dedicated to sharing insights, strategies, and analysis on the fashion and retail industries. It explores the intersection of business, technology, and sustainability, with a focus on how brands can adapt and thrive in an evolving market.
With a strategic and data-driven approach, The Fashion Retailer aims to inspire professionals, entrepreneurs, and students by offering content that bridges industry expertise with real-world developments.
- Feedspot featured The Fashion Retailer in its “Top 100 Retail Blogs, Websites & Influencers”, as well as within its “25 Best Fashion Retail Blogs and Websites” lists.
- FashionRetail.blog’s content was repurposed into the book “Fashion Retail Safari”, which BookAuthority ranked among the “50 Best Retail Books of All Time”.
Segura is a seasoned retail strategist and founder of The Fashion Retailer (TFR), which he launched in Barcelona while pursuing his Executive MBA at IESE and working at Accenture Strategy. With over 20 years of experience in fashion retail, he has served as Group Transformation Director at AWWG, and senior advisor at firms like Oliver Wyman and Accenture Strategy. His retail experience includes companies such as Mango, Inditex, Ermenegildo Zegna, Desigual, Pepe Jeans, Gloria Jeans, Woolworths, Carolina Herrera, Hackett London, Façonnable, PVH Iberia, Purificación García, Normandie (kidswear brand), Carrefour, Teknosa, Brownie, Adolfo Dominguez and SAYE.
Alfonso Segura Alfonso has studies in Sociology, & Psychology, an MBA from IESE Business School and an Executive Certificate in Global Supply Chain Management from Wharton.
Alfonso has authored two influential books:
Fashion Retail Safari (2019), a curated compilation of insights and interviews from The Fashion Retailer, awarded Best Retail Books of the Year by BookAuthority.
Fashion Goes Tech (2021), exploring how technology is reshaping the fashion supply chain—from design and planning to retail—with real-world case studies including Nike, Zara, Gucci, Patagonia, Farfetch, and more.
Alfonso is recognized as a top retail influencer—The Fashion Retailer was listed among the Top 100 Retail Blogs and Influencers by Feedspot (2018–2025). He collaborates frequently with institutions and media such as Business Insider, Kantar, Hypebeast, Royal Bank of Canada, Saïd Business School, University of Cambridge, Parsons, ENSAIT, and the Istituto Marangoni.
Since June 2024, Alfonso serves as CEO of SAYE, the Barcelona-based sustainable and vegan sneaker brand founded in 2018. He took the helm as the founding partners transitioned out of day‑to‑day operations, steering SAYE into a new strategic phase.
