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Inside SAYE: The DNA, Strategy, and Vision Behind the Brand
Interview with Alfonso Segura (SAYE) – 080 Barcelona Fashion Connect During the 9th edition of 080 Barcelona Fashion Connect, I had the opportunity to share the story behind SAYE, our approach to sustainable footwear, and the challenges of building a purpose-driven brand in a highly competitive industry. In this conversation, we discuss the evolution of… Read more
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Saye sets out strategy focused on product, international expansion to double sales by 2028, Fashion Network
In this interview with FashionNetwork, I discuss SAYE’s strategic roadmap for the coming years: strengthening our product offering, accelerating international expansion, and building the foundations to double sales by 2028 while staying true to our sustainable and innovative DNA. Read more
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SAYE Launches Lignify: Turning Plant Waste into a New Generation of Sustainable Sneakers
I’m very pleased to share a major milestone in our commitment to sustainable materials. It has been almost two years since I took on the challenge of leading this company. The first step was deciding to produce 100% of our sneakers in Portugal and improve their overall quality — which also meant increasing the production… Read more
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When Sustainability Meets Execution: How Saye Is Reinventing Its Strategy to Scale
Very happy to share my thoughts in this interview with Modaes (February 18th, 2026). It’s been almost 20 years working in the fashion industry — full of adventures, challenges, setbacks and victories. These past two years at SAYE have been, without a doubt, the biggest adventure: the toughest, the riskiest, the most far-reaching, but also… Read more
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RBC latest views on Inditex
Once again, some interesting insights from RBC Capital Markets on Inditex’s situation — a true indicator or barometer of a sector that’s learning to react at hyper-speed. Not only in terms of how it produces and spots fashion trends, but also in how it responds to unexpected events and updates increasingly fluid strategic plans. RBC… Read more
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A New Chapter: Building SAYE with Purpose and Passion
Wow, it’s been months since I last wrote, after several intense years during which I managed to write two books (Fashion Retail Safari & Fashion Goes Tech) full of reflections and experiences from nearly 20 years working in the industry that is closest to people: the end consumer. Years in which I had the chance… Read more