This is the last post in a series about Fashion 4.0 in The Fashion Retailer blog: IoT and Fashion. In previous posts about Fashion Technology, we have reviewed how Artificial Intelligence, Augmented Reality, Virtual Reality, 3D Printing and Blockchain are transforming the Fashion Retail industry. Those technologies are not hermetic and create synergies like the … More Internet of Things (IoT) in Fashion Retail
This is the 4th post about Fashion Technology or Fashtech in The Fashion Retailer. If Artificial Intelligence, Augmented Reality, Virtual Reality and 3D Printing are some of the technologies that represent the 4th industrial revolution, Blockchain is the most trendy right now, and cryptocurrencies (e.g. Bitcoin) has something to do with it… What about Blockchain for Fashion … More Blockchain in Fashion Retail
This is the 3rd post about Fashion Technology or Fashtech for The Fashion Retailer: 3D Printing (or Knitting) for Fahion Retail. New technologies are enabling disruptive scenarios in the “Industry 4.0” for Fashion. The two first posts about Fashion 4.0 were focusing on Artificial Intelligence in Fashion and Virtual Reality and Augmented Reality in Fashion. … More 3D Printing in Fashion Retail
Oriol Puig is the Global Production Director at Privalia. With a degree in Business Administration and Certified in Digital Marketing by the Google Squared program, he’s worked in marketing, sales and operations for companies in the tourism, retail, and ecommerce sectors. He’s the father of a 1 year old and when he’s not working or … More A few words with Privalia´s Global Production Director
Fashtech, phygital, omnichannel, hybrid retail…I´m sure that sociolinguistics are happy to think about new words to describe Fashion 4.0 and the omnichannel era. It´s seems creativity is everywhere. But as a Sociologist, I can confirm that our society is evolving faster than wording, and we will see many other attributes to describe some of the … More H&M uses Artificial Intelligence to optimize the assortment
This is my second post about Fashion 4.0 or Fashtech for The Fashion Retailer: Augmented Reality and Virtual Reality in Fashion Retail Retail is evolving and adapting to digitalization or the phygital. Online is destroying the way retailers, or some of them, understood physical shopping. Business Models that successfully grew during the 20th century are … More AR and VR in Fashion Retail
Fashion Retail is adapting it´s business model at the pace of digitalization. As Darwin said, it is the most adaptable to change that will survive. After reading IESE insight “5 Building Blocks for Cyber-Physical Value Chains”, from Professor M. Sachon (Issue 33, Second Quarter 2017), I decided to start writing a series of articles about … More Artificial Intelligence in Fashion Retail
As I commented in a previous post at fashion retail news, Strategic Acquisitions: Walmart vs Amazon, M&A is one of the main strategic options for companies that want to ensure their success in a very competitive and globalized market. As digital technology continues to evolve and manufacturing 4.0 is reshaping the value chain of every … More Nike´s Direct Consumer Offense
Clara Bertrana, 27 years old, degree in Business management and economics in IQS and Loyola University of Chicago. Currently, studying an Online Marketing program. Worked in different fashion retailers such as Hollister, Abercrombie&Fitch, TCN and Nice Things. Runner & cross fit enthusiast, curious traveler, mountain and sea lover and passionate about fashion and home decoration. … More A few words with a Sales Export Manager at Boboli
The Bird´s Cage Strategy is over. Millennials are running away from Department Stores. A day in the life of a Millennial visiting a Department Store Last week, I had (and say HAD/must) to visit a department store in Barcelona because I needed to change a Xmast gift. Department store´s business model is explained in many business … More Why is there a lack of excitement when Millennials visit Department Stores?
ANALYTICS IS KILLING CREATIVITY The Fashion Industry is evolving as retail landscape is also in reconstruction. Big data, machine learning and technology 4.0 are leadind the change and users are accelerating it thru e-commerce and the online arena. All the steps and participants along the fashion value chain are impacted and evolution is a need … More Is Data killing creativity in Fashion?
When people hear about fashion, they expect a guru or a designer wearing funny clothing. This is part of it, but some would argue that the main competitive advantage of international retailers, such as Zara, is Operations. In fact, Zara doesn´t have a best-in-class designer like Gucci has Alessandro Michele. Inditex best-in-class business model is … More A few words with a Master in Fashion Operations
Patagonia´s famous ad in 2011. Don´t buy it if you don´t need it. Millennials are driving companies to sustainable practices even their business model is based on volume. An example is The Social and Labour Converge Project signed by leading fashion companies such as H&M, Gap, Nike, Adidas, Levi Strauss, amongst others. Also Primark joined … More Sustainable Fashion
Last October, I spent a few days in NYC exploring the retail environment: Mostly new concept stores. I did a very interesting retail safari while visiting Warby Parker, Bonobos, Kith, Supreme, Lululemon lab, Amazon books, Rent the runway, Eataly, Dover St Market, The Row, All birds, Opening Ceremony and so on. A customer Journey in … More The Customer Journey of a Millennial
M&A is one of the main strategic options for companies that want to ensure their success in a very competitive and globalized market. Even more, in a hyper-connected society and customer centric economy. The retail industry is not any more about increasing the number of macrostores in order to have more efficient economies of scale, … More Strategic Acquisitions: Amazon vs Walmart
Who says retail is dead? It´s the retail apocalypse for many department stores or fashion retailers in USA that couldn´t manage their different channels and pricing…but Supreme is the example of retail excellence in the Millenials era. An era where niche players have the power as I wrote in the Fashion retail long tail. According … More Niche fashion is the new black for investors
A day in the life of Carlota, Kids Accessories Manager at Mango. Carlota Casals. Mango Kids Accessories Manager. 30 years old. Married and mother of a boy. Fashion fan. Enjoys traveling, exploring new restaurants and visiting fashion stores. The Fashion Retailer: Could you define what is Mango? Carlota Casals: Punto Fa S.L., trading as MANGO, … More A few words with a Kids Accessories Manager at Mango
Uniqlo, the fashtech (fashion technology) japanese retailer opens its first store in Barcelona, next Zara and H&M flagship stores. “For all major companies, starting point has to be Barcelona. We want to grow with this city of art”, has secured this Tuesday, founder of Uniqlo Tadashi Yanai (source: Turkey Telegraph). Therefore, the japanese retailer is positioned … More Uniqlo, the fashtech retailer, opens in Barcelona
Sports, Fashion and Society: A sociological approach Sport is as old as humanity. Cave paintings have been found in the Lascaux caves in France that have been suggested to depict sprinting and wrestling in the Upper Paleolithic around 15,300 years ago. Later on, it was predictably in Greece that sports were first instituted formally, with the first Olympic Games recorded in 776 BCE in … More Sports and Fashion in the ironman era
From Capsule Wardrobe to Capsule Collection What is a Capsule Collection? According to Wikipedia, Capsule wardrobe is a term coined by Susie Faux, the owner of a London boutique called “Wardrobe” in the 1970s. According to Faux, a capsule wardrobe is a collection of a few essential items of clothing that don’t go out of … More Capsule Collection in Fashion
Everybody is expecting to see pure players going offline with experimental point of sales or pop-up stores. This was the recent case of Everlane going offline. Amazon opening stores inside Kohl´s is a surprise: the biggest long tailer and market place is getting into department stores! This is a great alternative to regular expansion based … More Amazon opens shop-in-shop inside Kohl´s deparment stores
The Evolution of Supply Chain in the Fashion Industry Traditional Supply Chains are based on made-to-stock model, economies of scale and mass-production. This model is unidirectional and sequential. Companies have a concept, then design, plan, produce, stock, stock, stock, distribute….and somewhere you will find the customer. Nowadays, Supply Chain has totally changed into a platform, … More The Fashion Retail Value Chain Revolution
Kristina Buivydaite is strategy consultant at Accenture. Previously worked at Foot Locker European headquarters as a Merchandiser. Lithuanian, 28 years old, bachelor´s in Economics and master in Business and Economics. Travel fan, has lived in different countries such as the Netherlands, Mexico, South Africa and Spain. The Fashion Retailer: What Foot Locker is? Kristina Buivydaite: … More A few words with a Merchandiser at Foot Locker
Chatbot Retail: Adidas is COOL In US retail apocalypse, creativity and innovation is on top. New fashion retail business models, new channels and ways to contact with customers like pop-up stores, truck stores or chatbot. Alexander Wang & Adidas cycling collection VOGUE – by Steff Yotka Adidas Originals x Alexander Wang Season 2 Arrives Tomorrow … More Adidas Originals x Alexander Wang
Louis Vuitton is one of the most prestigious luxury fashion houses in the World. In a previous post, I analysed diversification and segmentation in the fashion retail industry. Armani and Inditex are fashion retailers that have grown thru different diversification strategies. Armani is closing some of its brands due to some inconsistencies between brand, value … More Louis Vuitton, World of experiences
Everlane is a brand built upon an awareness of a new kind of consumer. The kind of person who cares where her coffee and chickens come from, and also her clothes. -TheFader Everlane was founded in 2010 in San Francisco, California, USA, as a pure player with the aim of selling its own designed, affordable … More Everlane goes Offline
The State of Global Fashion Retailers: analysis of the latest financial results of Inditex, H&M, Fast Retailing and GAP … More The State of Global Fashion Retailers
Jorge Gay de Montellá Estany is Expansion Manager at Mango. 32 years old, bachelor´s degree in Law and MBA from IESE. Married and about to have his first kid. Runner and motocross fanatic. Jorge Gay de Montellá: I live in Barcelona, where I was born and raised. I love the sea, the country side, and … More A few words with an Expansion Manager at Mango
Cost controls helped H&M (HMb.ST) to limit a drop in quarterly pretax profit but the fashion chain said it was increasing investments this year as it tries to keep pace with its larger rival, Zara owner Inditex (ITX.MC). H&M, the world’s second-biggest fashion company, said conditions remained very tough in key European markets and in … More H&M invests in supply chain as fashion rivalry intensifies
Cecilia Cano is Operations Manager at Brownie. 31, degree in Business Administration, fitness fan, fashion retail and cooking passionate. Cecilia started her professional career at Deloitte Audit Services, in finance, but switched to fashion retail and found her path. She spent 7 years at Oysho, Inditex, as a Buyer and Project & Product Manager for … More A few words with Brownie´s Head of Operations
