Sports and Fashion in the ironman era

Sports, Fashion and Society: A sociological approach Sport is as old as humanity. Cave paintings have been found in the Lascaux caves in France that have been suggested to depict sprinting and wrestling in the Upper Paleolithic around 15,300 years ago. Later on, it was predictably in Greece that sports were first instituted formally, with the first Olympic Games recorded in 776 BCE in … More Sports and Fashion in the ironman era

A few words with a Kids Accessories Manager at Mango

A day in the life of Carlota, Kids Accessories Manager at Mango. Carlota Casals. Mango Kids Accessories Manager. 30 years old. Married and mother of a boy. Fashion fan. Enjoys traveling, exploring new restaurants and visiting fashion stores. The Fashion Retailer: Could you define what is Mango? Carlota Casals: Punto Fa S.L., trading as MANGO, … More A few words with a Kids Accessories Manager at Mango

Uniqlo, the fashtech retailer, opens in Barcelona

Uniqlo, the fashtech (fashion technology) japanese retailer opens its first store in Barcelona, next Zara and H&M flagship stores. “For all major companies, starting point has to be Barcelona. We want to grow with this city of art”, has secured this Tuesday, founder of Uniqlo Tadashi Yanai (source: Turkey Telegraph). Therefore, the japanese retailer is positioned … More Uniqlo, the fashtech retailer, opens in Barcelona

Amazon opens shop-in-shop inside Kohl´s deparment stores

Everybody is expecting to see pure players going offline with experimental point of sales or pop-up stores. This was the recent case of Everlane going offline. Amazon opening stores inside Kohl´s is a surprise: the biggest long tailer and market place is getting into department stores! This is a great alternative to regular expansion based … More Amazon opens shop-in-shop inside Kohl´s deparment stores

The Fashion Retail Value Chain Revolution

STANDARD FASHION HOUSE A fashion guru or best-in-class designer (e.g. Anne Wintour, Alessandro Michele) creates the collection. The artistic insights are key, and Operations accross the value chain try to optimize each process according to last season sales/forecast. The customer will receive what the Brand is producing. Customers are the last participants on the value … More The Fashion Retail Value Chain Revolution

A few words with a Merchandiser at Foot Locker

Kristina Buivydaite is strategy consultant at Accenture. Previously worked at Foot Locker European headquarters as a Merchandiser. Lithuanian, 28 years old, bachelor´s in Economics and master in Business and Economics. Travel fan, has lived in different countries such as the Netherlands, Mexico, South Africa and Spain. The Fashion Retailer: What Foot Locker is? Kristina Buivydaite: … More A few words with a Merchandiser at Foot Locker

Louis Vuitton, World of experiences

Louis Vuitton is one of the most prestigious luxury fashion houses in the World. In a previous post, I analysed diversification and segmentation in the fashion retail industry. Armani and Inditex are fashion retailers that have grown thru different diversification strategies. Armani is closing some of its brands due to some inconsistencies between brand, value … More Louis Vuitton, World of experiences

H&M invests in supply chain as fashion rivalry intensifies

Cost controls helped H&M (HMb.ST) to limit a drop in quarterly pretax profit but the fashion chain said it was increasing investments this year as it tries to keep pace with its larger rival, Zara owner Inditex (ITX.MC). H&M, the world’s second-biggest fashion company, said conditions remained very tough in key European markets and in … More H&M invests in supply chain as fashion rivalry intensifies

A few words with Brownie´s Head of Operations

Cecilia Cano is Operations Manager at Brownie. 31, degree in Business Administration, fitness fan, fashion retail and cooking passionate. Cecilia started her professional career at Deloitte Audit Services, in finance, but switched to fashion retail and found her path. She spent 7 years at Oysho, Inditex, as a Buyer and Project & Product Manager for … More A few words with Brownie´s Head of Operations

Le Tote, fashion based on customer data

Millenials are prioritizing experiences over tangible products. More than 75% of Millenials would choose to spend money on an experience over buying a product (Harris Group study – 2016). More than that, the experience is not based on onwnership, but on NOwnership.  They (we) want to feel the adrenaline but without ties, and sharing economy is already … More Le Tote, fashion based on customer data