Sports and Fashion in the ironman era

Sports, Fashion and Society: A sociological approach Sport is as old as humanity. Cave paintings have been found in the Lascaux caves in France that have been suggested to depict sprinting and wrestling in the Upper Paleolithic around 15,300 years ago. Later on, it was predictably in Greece that sports were first instituted formally, with the first Olympic Games recorded in 776 BCE in … More Sports and Fashion in the ironman era

The Fashtech Ecosystem

The objective of the Fashion 4.0 or Fashtech series was to simply describe what technologies and how digitization are disrupting the Fashion Retail industry, but also how they are transforming our daily lifes. What is Fashtech? Digital technology has radically altered society and business. Music, Media and Retail were the first industries to feel the … More The Fashtech Ecosystem

Internet of Things (IoT) in Fashion Retail

This is the last post in a series about Fashion 4.0 in The Fashion Retailer blog: IoT and Fashion. We have reviewed how Artificial Intelligence, Augmented Reality, Virtual Reality, 3D Printing and Blockchain are transforming the Fashion Retail industry. Those technologies are not hermetic and create synergies like the one between AI, Blockchain and IoT. … More Internet of Things (IoT) in Fashion Retail

A few words with Privalia´s Global Production Director

Oriol Puig is the Global Production Director at Privalia. With a degree in Business Administration and Certified in Digital Marketing by the Google Squared program, he’s worked in marketing, sales and operations for companies in the tourism, retail, and ecommerce sectors. He’s the father of a 1 year old and when he’s not working or … More A few words with Privalia´s Global Production Director

H&M uses Artificial Intelligence to optimize the assortment

Fashtech, phygital, omnichannel, hybrid retail…I´m sure that sociolinguistics are happy to think about new words to describe Fashion 4.0 and the omnichannel era. It´s seems creativity is everywhere.  But as a Sociologist, I can confirm that our society is evolving faster than wording, and we will see many other attributes to describe some of the … More H&M uses Artificial Intelligence to optimize the assortment

Artificial Intelligence in Fashion Retail

Fashion Retail is adapting it´s business model at the pace of digitalization. As Darwin said, it is the most adaptable to change that will survive. After reading IESE insight “5 Building Blocks for Cyber-Physical Value Chains”, from Professor M. Sachon (Issue 33, Second Quarter 2017), I decided to start writing a series of articles about … More Artificial Intelligence in Fashion Retail

A few words with a Sales Export Manager at Boboli

Clara Bertrana, 27 years old, degree in Business management and economics in IQS and Loyola University of Chicago. Currently, studying an Online Marketing program. Worked in different fashion retailers such as Hollister, Abercrombie&Fitch, TCN and Nice Things. Runner & cross fit enthusiast, curious traveler, mountain and sea lover and passionate about fashion and home decoration. … More A few words with a Sales Export Manager at Boboli

Why is there a lack of excitement when Millennials visit Department Stores?

The Bird´s Cage Strategy is over. Millennials are running away from Department Stores. A day in the life of a Millennial visiting a Department Store Last week, I had (and say HAD/must) to visit a department store in Barcelona because I needed to change a Xmast gift. Department store´s business model is explained in many business … More Why is there a lack of excitement when Millennials visit Department Stores?

Is Data killing creativity in Fashion?

ANALYTICS IS KILLING CREATIVITY The Fashion Industry is evolving as retail landscape is also in reconstruction. Big data, machine learning and technology 4.0 are leadind the change and users are accelerating it thru e-commerce and the online arena. All the steps and participants along the fashion value chain are impacted and evolution is a need … More Is Data killing creativity in Fashion?

A few words with a Master in Fashion Operations

When people hear about fashion, they expect a guru or a designer wearing funny clothing. This is part of it, but some would argue that the main competitive advantage of international retailers, such as Zara, is Operations. In fact, Zara doesn´t have a best-in-class designer like Gucci has Alessandro Michele. Inditex best-in-class business model is … More A few words with a Master in Fashion Operations

Sustainable Fashion

Patagonia´s famous ad in 2011. Don´t buy it if you don´t need it. Millennials are driving companies to sustainable practices even their business model is based on volume. An example is The Social and Labour Converge Project signed by leading fashion companies such as H&M, Gap, Nike, Adidas, Levi Strauss, amongst others. Also Primark joined … More Sustainable Fashion