Sports, Fashion and Society: A sociological approach Sport is as old as humanity. Cave paintings have been found in the Lascaux caves in France that have been suggested to depict sprinting and wrestling in the Upper Paleolithic around 15,300 years ago. Later on, it was predictably in Greece that sports were first instituted formally, with the first Olympic Games recorded in 776 BCE in … More Sports and Fashion in the ironman era
Oriol Puig is the Global Production Director at Privalia. With a degree in Business Administration and Certified in Digital Marketing by the Google Squared program, he’s worked in marketing, sales and operations for companies in the tourism, retail, and ecommerce sectors. He’s the father of a 1 year old and when he’s not working or … More A few words with Privalia´s Global Production Director
Fashtech, phygital, omnichannel, hybrid retail…I´m sure that sociolinguistics are happy to think about new words to describe Fashion 4.0 and the omnichannel era. It´s seems creativity is everywhere. But as a Sociologist, I can confirm that our society is evolving faster than wording, and we will see many other attributes to describe some of the … More H&M uses Artificial Intelligence to optimize the assortment
This is my second post about Fashion 4.0 or Fashtech for The Fashion Retailer: Augmented Reality and Virtual Reality in Fashion Retail is evolving and adapting to digitalization or the phygital. Online is destroying the way retailers, or some of them, understood physical shopping. Business Models that successfully grew during the 20th century are closing … More AR and VR in Fashion
Fashion Retail is adapting it´s business model at the pace of digitalization. As Darwin said, it is the most adaptable to change that will survive. After reading IESE insight “5 Building Blocks for Cyber-Physical Value Chains”, from Professor M. Sachon (Issue 33, Second Quarter 2017), I decided to start writing a series of articles about … More Artificial Intelligence in Fashion
As I commented in a previous post at fashion retail news, Strategic Acquisitions: Walmart vs Amazon, M&A is one of the main strategic options for companies that want to ensure their success in a very competitive and globalized market. As digital technology continues to evolve and manufacturing 4.0 is reshaping the value chain of every … More Nike´s Direct Consumer Offense
Clara Bertrana, 27 years old, degree in Business management and economics in IQS and Loyola University of Chicago. Currently, studying an Online Marketing program. Worked in different fashion retailers such as Hollister, Abercrombie&Fitch, TCN and Nice Things. Runner & cross fit enthusiast, curious traveler, mountain and sea lover and passionate about fashion and home decoration. … More A few words with a Sales Export Manager at Boboli
The Bird´s Cage Strategy is over. Millennials are running away from Department Stores. A day in the life of a Millennial visiting a Department Store Last week, I had (and say HAD/must) to visit a department store in Barcelona because I needed to change a Xmast gift. Department store´s business model is explained in many business … More Why is there a lack of excitement when Millennials visit Department Stores?
ANALYTICS IS KILLING CREATIVITY The Fashion Industry is evolving as retail landscape is also in reconstruction. Big data, machine learning and technology 4.0 are leadind the change and users are accelerating it thru e-commerce and the online arena. All the steps and participants along the fashion value chain are impacted and evolution is a need … More Is Data killing creativity in Fashion?
When people hear about fashion, they expect a guru or a designer wearing funny clothing. This is part of it, but some would argue that the main competitive advantage of international retailers, such as Zara, is Operations. In fact, Zara doesn´t have a best-in-class designer like Gucci has Alessandro Michele. Inditex best-in-class business model is … More A few words with a Master in Fashion Operations
Patagonia´s famous ad in 2011. Don´t buy it if you don´t need it. Millennials are driving companies to sustainable practices even their business model is based on volume. An example is The Social and Labour Converge Project signed by leading fashion companies such as H&M, Gap, Nike, Adidas, Levi Strauss, amongst others. Also Primark joined … More Sustainable Fashion
Last October, I spent a few days in NYC exploring the retail environment: Mostly new concept stores. I did a very interesting retail safari while visiting Warby Parker, Bonobos, Kith, Supreme, Lululemon lab, Amazon books, Rent the runway, Eataly, Dover St Market, The Row, All birds, Opening Ceremony and so on. A customer Journey in … More The Customer Journey of a Millennial
M&A is one of the main strategic options for companies that want to ensure their success in a very competitive and globalized market. Even more, in a hyper-connected society and customer centric economy. The retail industry is not any more about increasing the number of macrostores in order to have more efficient economies of scale, … More Strategic Acquisitions: Amazon vs Walmart
Who says retail is dead? It´s the retail apocalypse for many department stores or fashion retailers in USA that couldn´t manage their different channels and pricing…but Supreme is the example of retail excellence in the Millenials era. An era where niche players have the power as I wrote in the Fashion retail long tail. According … More Niche fashion is the new black for investors
A day in the life of Carlota, Kids Accessories Manager at Mango. Carlota Casals. Mango Kids Accessories Manager. 30 years old. Married and mother of a boy. Fashion fan. Enjoys traveling, exploring new restaurants and visiting fashion stores. The Fashion Retailer: Could you define what is Mango? Carlota Casals: Punto Fa S.L., trading as MANGO, … More A few words with a Kids Accessories Manager at Mango
Uniqlo, the fashtech (fashion technology) japanese retailer opens its first store in Barcelona, next Zara and H&M flagship stores. “For all major companies, starting point has to be Barcelona. We want to grow with this city of art”, has secured this Tuesday, founder of Uniqlo Tadashi Yanai (source: Turkey Telegraph). Therefore, the japanese retailer is positioned … More Uniqlo, the fashtech retailer, opens in Barcelona